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Acquia« Digital Business Company »
Cyril Reinhard, @cyrilCR
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BE AGILE : Digital World is going faster and faster…
SOCIAL NETWORKSMARTPHONE
TABLET
INTERNET
PAAS/SAAS
CONNECTED TV
RADIO
GAME CONSOLE
By PatrickSmithPhotography
CLOUD
SMART WATCH
GAMIFICATION
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In 2020, 50 billionsOf connected devices
(Orange sources)
By PatrickSmithPhotography
The World change…
BE AGILE : We are in connected world…
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BE MOBILE : Think Mobile First and build cross-canal experiences
Flickr : By heαrtbreaker
In 2014, most of Internet access come from Mobile devices
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Great !I like that, I recommend you……
I like the FranceTV Tour de France Multi-cast
The support is bad !
Too bad ! .
Oh this product is fatastic !!. Woah !
The user is a “ConsumActor”
+1.7b people are using Social Network
BE SOCIAL : Users are your best brand Ambassadors !
Fantastic!
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77%+ of the Web sites are not using Personalization !
BE UNIQUE : People want to be the “one” !
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The Digital Business Engagement : 3C
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How we engage is crucial ! Emotion & Story Telling !
Source 2013 : Kanter Media
POEM : Forrester Research Model
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User Generated
Content
SEO
Analytics Marketing Automation
Personalization Multi-channel
Rich Media
CRM
CONTENT
COMMUNITY
COMMERCE
… so best digital experience combine content, community and Commerce...
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... To create value throughout the user experience “TouchPoints”
… the open source is for business, the most agile and flexible solution
EvangelizeRetainConvertMeasureEngageAttract
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AcquiaThe Digital Business Company
• Founded by Dries Buytaert, Drupal founder.
• 4000+ customers
• 450+ employees
• 700+ partners
• Worldwide presence
• 220% 3 year CAGR
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Why companies consider Acquia+Drupal for their Digital plateform transformation
1. Enterprise CMS/WEM leader
2. + 2 500 000 enterprise sites
3. + 1 000 000 community members
4. + 25 000 active developers around the
world
5. + 25 000 available modules
6. Adoption in 228 countries
"Modularity and flexibility to monitor developments / uses of
the Web and to adapt to complex business environments"
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Acquia, The Digital Business PlatformWe support enterprise to build exceptional solutions that :
• Allow marketers to create content-rich, socially immersive, and hyper-personalized experiences
• Allow developers to create higher quality sites faster
• Allow technical teams to deliver digital-first reliably and securely, globally
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Acquia, The Digital Business Platform
The digital business platform lives at the center of our customers digital strategy.
The Digital Business Platform supports the full lifecycle - from ideation to creation - with technical solutions and services that accelerate digital business outcomes.
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New Digital Engagement
…Needs Digital
Transformation !
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Flexibility and Integration Drive Digital Competitive Advantage
What are the main drivers for a new digital experience platform?
1. Limited flexibility
2. Total cost of ownership
3. Poor, inadequate functionality
4. Inability to quickly innovate
Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
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Continuous DeliveryCloud
Digital Framework
Digital EngagementServices
Acquia, The Digital Business Platform
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Building a Digital Business Platform in your business environnent
Acquia Digital Business Plateform
Measure & report
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In this world where everything is accelerating, where everything goes faster!
Marketing and IT need Flexible Digital Business plateform
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In this world where everything is accelerating, where everything goes faster!
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Acquia help you for Digital Lifecycle Management
build
extend
maintain
test
launch &
scale
plan
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Acquia help you for Digital Lifecycle Management
build extend testplan
• Drupal expertise in design, development, and hosting
• Software solutions
• Development tools
• Guidance and project management
• Digital marketing solutions for site search, personalization, translation, and analytics
• Quality assurance tools that monitor application and infrastructure
• Expert performance, security, and site audits
launch & scale
maintain
• Application assurance
• Global 24x7x365 support
• Cloud operations
• Digital marketing tools
• Launch preparation
• Elastic cloud platform
• Application assurance
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OPEN SOURCE
Selected Drupal for more flexibility,better agility, integrate faster on a centralized platform
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UNIFIEDTimex transformed their customer experience with a unified platform for Content, Community, and Commerce
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AGILE300+ websites60% reduction in cost30% faster time to market
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300+
Warner Music Group artist websites, 3 site templates, total creative freedom
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10X Increased site visitors during Boston Marathon Bombings.
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MOBILEFIRST
Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
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Media Entertainment Public Sector Higher Ed
Some Cutomer references
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High Tech Life Sciences Financial Services Others
Some Cutomer references