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How much does your idea worth? Thiago Paiva Blog: http://startupbizmodel.com Twitter: @ThiagoPaiva

How much an idea worth?

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How much does your idea worth? There are persons that think a good idea worth millions of dollars, but there are other that think that it doesn't matter how good an idea is, it doesn't worth a penny! Well, I don't like neither approaches, I prefer Derek Sivers one's that I explain in this presentation. You can see more in my blog: http://startupbizmodel.com (in portugueses)

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Page 1: How much an idea worth?

How much does your idea worth?!

Thiago Paiva!!Blog: http://startupbizmodel.com!Twitter: @ThiagoPaiva!

Page 2: How much an idea worth?

So, how much does an idea worth?!

•  Some  people  thing  good  ideas  worth  millions  of  dollars  and  others  that  idea  are  worthless,  that  what  really  worth  is  execu8on.  

•  I  don’t  share  neither  one  of  this  visions,  I  like  one  that  was  introduce  by  Derek  Sivers  at  O’Reilly  blog’s,  that  says  that  ideas  are  mul8pliers  and  execu8on  that  has  some  intrinsic  value.  

Page 3: How much an idea worth?

Awful Weak So-so Good Great Brilliant

No Execution = $1 Weak Execution = $1000 So-so Execution = $10,000 Good Execution = $100,000 Great Execution = $1,000,000 Brilliant Execution = $10,000,000

After all, give some numbers!!

IDEA  MULTIPLIER   EXECUTION  VALUE  

Idea    Mu8plier  

Execu8on    Value  

Company  Value  

= -1 = 1 = 5 = 10 = 15 = 20

SOURCE:  hFp://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_mul8plier_of.html    

Page 4: How much an idea worth?

Conclusion:!

•  As  you  can  see,  ideas  are  mul8pliers  of  your  execu8on.    •  Awesome  execu8on  of  poor  ideas  s8ll  worth  a  lot.  •  Brilliant  ideas  with  poor  or  no  execu8on  worth  almost  

nothing.  •  Your  idea  will  change  during  the  execu8on,  so  focus  in  

execu8ng  it  and  in  adap8ng  it  to  market.