Upload
jay-deragon
View
1.641
Download
0
Embed Size (px)
DESCRIPTION
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
Citation preview
How ‘Social’ Is Your Social Media?
…And Why It Matters!
Putting Words Into Context
The adjective "social" implies that the verb (or noun) to which it is applied…is somehow more communicative, cooperative, & moderated by contact between people.
Words Into Context cont…
The word media refers to any tools used to store & deliver information or data
Today’s social technologies enable people & businesses to create their own media
This media is a means of getting their own audiences…through attention, attraction & affinity
Markets Are Conversations
Billions of conversation are flow through the web daily. But static conversations get little attention.
Among 100s of millions of web sites, >80% have static content. The content never changes & subsequently does not engage "people" in relevant and rewarding dialog.
Is Your Media Static?
Static means showing little change, characterized by lack of movement or progression. A ‘static conversation’ is one which doesn't progress towards improvement by either party engaged.
Is Your Business Static?
In business, if your not engaging with the market…you’re likely not making any real progress or movement towards a goal. In other words your business becomes static.
What Drives Social Media?
In today’s economy, traffic is an indicator of market engagement. Market engagement is an indicator of interest and attention.
Your Social Media presence can draw attention, but unless you are providing progressive content (rather than static content), your not creating an attraction, an affinity, or subsequently…an audience. Get It?
Where Is the Market Looking?
Common ‘Visitor’ Data
Is Their Traffic Progressing?
Statistically stable. In other words static! These brands spend in excess of $300
Million on advertising They are attempting to be “social”…but their
content and news is old! Most Old Media Doesn’t drive what’s needed:
“Social Media”
Does Old Media Attract Revenue?
Forbes Magazine
Why Is Traffic Down?
Forbes’ site forces viewers to view an ad when you enter the site
Then they try to trap you into registering for their site before you can view the content
Anti social behavior does not keep an audience: 20% reduction in traffic resulted (Yr 1)
Stealing time & productivity is Anti Social
Business Exchange
What Is The Difference?
Consider the traffic of Business Exchange vs old media sites - which has the greatest % chg?
The answer is clear. “Interest in Media” has changed from the old model to the new model…driven by consumers.
Business Exchange is driven by the media created by the people rather than by the traditional model of media
Why Is Traffic Important?
How Important is Social Media?
Why Search Is Important
How Do You Rank?
Traffic Creates Ranking Ranking Indicates Engagement Engagement Creates Connections Connections Create Relations Relations Create Opportunity Opportunity Creates Revenue
Why You Need Social Media?
77% of all Internet users read blogs. 45% of all Internet users have started blogs. 30% of blog readers spend most of their time reading
news and current affairs blogs. 25% of blog readers spend most of their time reading
opinions on products and brands. 36% of Internet users think more positively about
companies that use blogs. 32% of Internet users trust bloggers opinions on
products and services.
How’s Your Web Site Doing?
Google Search Trend: ‘Social Media’
What is your Competition Doing?
They are learning quickly They are positioning They are engaged They know it is important They are after your customer
The Latest Facts Say A Lot
Is YourBusinessBest in Class?
The ROI From Conversations
Push vs. Pull: Which Is Better?
Self Center Conversations
How responsive are you
when engaged w/a self-centered
person, or someone who
ignores you, or someone
who never responds
to your needs.
Get it?
Conversational Currency Cycle
Creating Currency Is A Process
Word Of Mouth Marketing
KFC sold out of Chicken within a few hours!
Conversational Currency
It’s Not about You It’s Not just about Product It’s Not about “Spam” It’s Not only about “Networks” It’s Not About “Pushing” It IS About “Conversation”
The Science of Networks
Six Degrees Message Propagation Market Engagement To Be Heard: Be seen To Be Seen: Listen Listen To Add Value
Where Is Social Media Going?
Let’s engage in ‘Conversation’
What Did You Get From This Presentation? What Does Your Business Need? Where Should You Start? What Do You Need? Will You Make The Needed Changes? How?
Thanks For Your Time!
The World Is Yours At the Click of a Mouse
www.relationship-economy.com