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A presentation to dispell some myths about Social Media and highlight its benefits at raising your personal or business profile, educating your intended audience and raising awareness of the issues you wish to share. Social Media is also a powerful advocacy tool for not for profits and industries who wish to champion government for change. Parachute Digital Marketing provides digital strategy and social media strategy to businesses who lack Digital expertise in house.
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How Social Media can help Businesses Grow
26 February 2013
Shanelle Newton Clapham
Parachute Digital
Social Media is just a new form of Communication
Peer Recommendation
Trust
How Social Media can Businesses Grow
1. Awareness & Education
2. Profile & Reach
3. Advocacy
1. Awareness & Education
Building a long-term relationship
• Add value to their lives
• Make it personal and relevant
• Be an authority they can trust.
People go online first for information
ROBO – Research Online, Buy Offline
2. Profile & Reach
The huge potential of Social Media is the friends of fans
ComScore: Potential to reach additional 81 friends of each fan.
The average number of Facebook friends is 190.
Raise your profile & promote
Make it personal
Make it relevant to “Me”
ABS 2011 Census Spotlight
You are what you share• Create great content that people can’t help but share.• Have a plan. Build a content library of pre-approved images,
video, interviews, Q&A, Facts & Figures, personal stories, research and case studies.
Profile & reach through advertising
Tip: Use social media advertising to grow your community.
Don’t try to push people to your website.
3. Advocacy
A community of support
Demand change – Be the voice of the people
Open doors in …
Social Media CAN help Businesses grow
• Give people facts & eliminate misinformation
• Show them how they can improve their lives
• Make content that helps people spread the word
• Ask them to take action & give themthe tools.
Social Media Tips
1. Make it personal to them
2. Focus on quality, not quantity
3. Ask your community to take action
4. Respond to every comment and question
5. Don’t make promises you can’t keep.
Thank You.
Ask me how Social Media can help your organisation. @ShanelleOnline