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How the Social Web destroys Traditional Marketing Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it!

How the Social Web destroys Traditional Marketing

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Page 1: How the Social Web destroys Traditional Marketing

How theSocial Web

destroysTraditionalMarketing

Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it!

Page 2: How the Social Web destroys Traditional Marketing

TraditionalMarketing

Page 3: How the Social Web destroys Traditional Marketing

InternetMarketing

Page 4: How the Social Web destroys Traditional Marketing

The start of the Revolution

Page 5: How the Social Web destroys Traditional Marketing

!Social Web

Page 6: How the Social Web destroys Traditional Marketing

!

...everyone can be a star!

Page 7: How the Social Web destroys Traditional Marketing

Hi there!

it’s notabout things

it’s aboutpeople

You!

Our product is amazing!

Who cares? Hey :)

Page 8: How the Social Web destroys Traditional Marketing

People will interrupt themtalk about your productsand only

fight you if you

Our product is amazing!

Hey!!

You!Shut up!

#*!

#*!

#*!

#*!

#*!

#*!

#*!

#*!

That Company

Sucks!

?

!

!

!

See our ads!

?

?

Page 9: How the Social Web destroys Traditional Marketing

Traditional no longer works......it even works against

you!

Page 10: How the Social Web destroys Traditional Marketing

How do youbecome a partof theSocial

Web?

Page 11: How the Social Web destroys Traditional Marketing

you get invited!It’s easy...

...and that means

Page 12: How the Social Web destroys Traditional Marketing

You are not a company that sells a product

...but a group of talented individuals.

Who are creating something remarkable.

Because the world need something better,

more stylish, and more affordable.

Something that makes you happy, and gives you

that really good feeling inside your stomach.

Page 13: How the Social Web destroys Traditional Marketing

You do not market your products...you share them

Page 14: How the Social Web destroys Traditional Marketing

...and you share what people are doing with them.You make your fans remarkable

You help them do things better, provide tips and ideas.

You tell them about what inspired you,and continues to inspire you!

Page 15: How the Social Web destroys Traditional Marketing

...and you ask your fans what they need.

So that you, with their help, can continue to be remarkable.

Page 16: How the Social Web destroys Traditional Marketing

This way, people want to follow you, becauseyou are worth following

That’s a cool company!

I will tell myfriends about it

Cool

Nice!

Me to!

Thanks!

:)

Like!

!

I likethem too!

:p

Thanks!

Page 17: How the Social Web destroys Traditional Marketing

Credits

Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it!

Created by Thomas Baekdal You can follow me via twitter (@baekdal)

on facebook (facebook.com/thomasbaekdal)via friendfeed (friendfeed.com/baekdal)

on YouTube (youtube.com/baekdal)on flickr (flickr.com/baekdal)

via Delicious (delicious.com/baekdal)

....or you can follow baekdal.com via facebook (facebook.com/baekdalcom)

via RSS (baekdal.com/about/rss)on the Amazon Kindle

or via www.baekdal.com

Photo creditsvia photos.com