Student : Vlăsceanu Cătălin-Valentin

Grupa 8102

Coordinating teacher : Mihai Frumușelu

THE RESPONSABILITIES

OF A

Universitatea de științe agronomice și medicină veterinară București

A marketing director is a person responsible for the overall marketing operations of an organization or business. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately. Thus, the marketing director must be an effective manager in terms of both budget, and the creative process. Time at the job will often be split between these two primary functions.

What Does a Marketing Director Do?

A marketing director performs many duties aimed at developing and implementing the long- and

short-term marketing strategies of his employer. The broad scope of this task requires him to

interact heavily with various departments of his firm, including research and development,

manufacturing, supply chain, sales and, in some industries, legal and compliance. Depending on

the size of his organization, a marketing director may also oversee a team of junior marketing

professionals.

Brand Development Perhaps the most important duty performed by a marketing director is the development of her employer’s brand. Consisting of visuals, such as a logo, and sometimes sounds, such as music used in a television or radio advertisement, a brand is the image that comes to mind when customers think of company. Although each of a firm’s products and services may be branded, there is typically a corporate brand that encompasses the entire organization. Partnering with senior management, a marketing director creates a brand that aligns with the organization’s mission statement.He then directs internal or external media relations and advertising professionals in the implementation of that brand, producing press releases, commercials and other promotional material.

Competitive Intelligence In an effort to assist his employer in remaining competitive in the marketplace, a marketing director performs a multitude of research aimed at ensuring the firm’s foothold in the industry. He may perform customer research by implementing surveys and hosting focus groups. He may also analyze the advertising activities and sales performance of competitors. In addition, he may assess the state of the economy as it relates to the firm’s industry. Once this research has been compiled, a marketing director creates various reports based upon his findings. These documents are then presented to senior management. Reports based upon the research of the marketing director are considered by management when making business critical decisions, such as the development of new product lines or the discontinuation of a poorly performing advertising campaign.

Public Relations In many environments, a marketing director represents his employer in the media. He grants interviews in an effort to promote new products, services or initiatives. He represents the firm at charitable events and other happenings taking place throughout the community. In times of crisis, he may also perform damage control, courting the press for the purpose of changing a negative opinion of his company. While some marketing directors perform this duty autonomously, others work in partnership with internal or external public relations professionals.

BIBLIOGRAPHY : HTTP://SMALLBUSINESS.CHRON.COM/DUTIES-MARKETING-MANAGER-801.HTML