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Media coverage is the bread and butter of PR, but does that include social media? What's more important, a mention in the Washington Post or the Huffington Post...or a post in an influential industry blog? These slides were from my presentation to the Yankee Chapter of the PRSA on 6/10/2010. For more information reach out to me: http://twitter.com/therichbrooks
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@therichbrooks
FLYTE SCHOOL
How to Be a
PR Rock Star .in a Social Media World
A LITTLE HISTORY...
http://www.flickr.com/photos/matt_gibson/
LINKEDIN QUESTION
ATTAINING ROCK STAR STATUS
Media coverage
ROI
Hats
TODAY’S GOALS
How social media changes the game
Your social media tool set
How to measure success
TODAY’S AGENDA
Q&A or Uncomfortable Silence33%
Social Media Presentation67%
MEDIA COVERAGE
AUDIENCE SIZE
Newsweek LinkedIn Twitter US Population Facebook
490
304
7560
3
Millions of Users
THE BUSINESS CASE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA SERVICES
THE POWER OF BLOGGING
SOCIAL MEDIA “BIG THREE”
THE IMPORTANCE OF VIDEO
SOCIAL BOOKMARKING
LOCATION-BASED APPS
THE SOCIAL MEDIA PRESS RELEASE
CRISIS MANAGEMENT
TIME MANAGEMENT
HOW TO BUILD AN AUDIENCE
Complete your profile
Upload your contacts
Build organically
Provide value
http://www.flickr.com/photos/sharif/
• What can we measure?
SOCIAL MEDIA ROI
ROI: REFERRERS
SOCIAL MEDIA TAKE AWAY
THANK YOU
Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101
http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
