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How To Be An Expert In Content Marketing Strategies

In today’s fast world you have to use effective content marketing strategies to get attention as soon as possibleto your website, you only have a few seconds to make a good impression on your blog or website. If yourwebsite or blog is not user-friendly or takes too long to load, it is unattractive or difficult to navigate; there arehigh chances to lose a potential client quickly, perhaps dozens of them. So how to create content that attractsand sticks in people’s minds instantly?

Use these 8 content marketing strategies if you’re looking to take things to the next level.

1. Make sure your website is visible to any platforms and devices.

More than 40% of search engine traffic comes from mobile devices, but most of the content is not good and notoptimise well on mobile visitors, provide a platform for the mobile edition. So, the content of your website shouldbe optimised for smartphones and tablet devices, so readers can actually engage on the content.

There is one solution for this problem is to use the Responsive Design. Design Response has been around for awhile, but it is more important that access devices for people through variety of screen sizes and form factors

Nowadays Google considers mobile user experience to rank sites in search results. So if your site does notprovide a great experience on the mobile platforms or tablets, you are put your site at risk of losing Googlerankings as well as potential customers.

2. Optimise your articles or blogs for leads.

Blogs and articles cannot sell directly. Anyway, direct selling is not a good way to measure the success ofcontent marketing. The trust and loyalty of the content are more important. The content is a magnet to attractpeople in. So build secondary method of the call to action instead of just putting BUY NOW usual button, in otherwords, give some values to your readers. Turn your visitors into subscribers and convert them into your futuresales.

3. Use email marketing for more engagement.

It is likely that email will play a key role in its contentmarketing strategies. Some content converts readersinstantly into buying customers, but they are rare. Manyothers should have to be filled with more value-added toboost the content.

You can use email automation website for this for exampleGetresponse. You can personalise messages that go to theirsubscribers on a schedule, and also segment their userbase so that customers only receive relevant messages.

Automation, but, requires some planning, since different visitors opt-in on different parts of your site. Yoursubscribers may have different interests depending on the content they were viewing when they opted in.

It is important to categorise your list based on these different interests for each customer. This will inform thetypes of emails you need to send each group. For example, if you use a cooking website, it is possible thatvisitors who are interested in lessons and a separate group interested in reading reviews.

In this kind of scenario, you may want to offer free courses for people who want to know more about how to cook;the ultimate goal should sell a course or eBook. For those who just want to read the reviews about products, you

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can send product updates, with sales page of the cooking book or video course as a goal. About the e-mailmarketing, using the right tool is essential because some platforms make it difficult.

4. Optimise for search engines.

Although there are other sources of traffic and it is never agood idea to rely on one of them, search engine traffic is themain point of success for most online businesses.

Search engine traffic is the most important strategy out of allcontent marketing strategies. Google traffic is specific andworks so great. Moreover, once it starts to come, it will flowfor a long time (unless your article outranked by acompetitor).

A good diagnostic research includes in-depth researchkeywords (which will also give you more ideas for new contents), usability fixes, optimization recommendationsand more.

Most of the Small businesses that cannot afford an optimization report according to present search enginesalgorithm, for this you can use a tool like the BlueJaySeo that offers the payment according to the request for thereport that looks good. Another option is to check your website statement on Fiverr by connecting an expert.

5. Consider about analytics

As a business owner, you must know the result at any time.And the score that matters for most business owners, that isthe number of revenue and profits. These measures willshow whether you are winning the game or losing and ifnecessary make some adjustments.

Content marketing is the same way. Whether you usestrategies that help to achieve your goals, or you need tomake adjustments to your approach. But, you may bewondering what type of matrices you want to track. Thislargely depends on the nature of your business and theresults you want to achieve. For tracking, you can use a free tool like Google Analytics.

Here are four general elements that most consider important:

Read The Traffic – The number of people who see your content, and the number of people who actuallyread until the end.

Social Shares – The number of people who share your content on Facebook, LinkedIn, Google + and soon. This figure is so effective, this factor is really important to be rank on search results.

Lead generation or email subscribers – Register for a trial version of your software or opt-ins to youremail list. One of the major content marketing metrics to track.

Sales – The number of consumers who buy your product or service. This is where your success reflects.

By tracking and analysing your statistics, you will be able to create more content leads to conversions.

6. Build backlinks for your site.

If you are serious about content marketing, you cannot ignore about SEO (search engine optimization). Searchkeywords, creating content and building your backlinks are tasks that should be high on your priority list.

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Unfortunately, you cannot just ask from website owners to link to you and hope to gain valuable links. You mustbe much more strategic. Here are ways to build your backlinks:

Guest posting – Provide high-value content to other publications and ask will they allow contextual links.Otherwise, you can usually get a link in the signature of the author.

Skyscraper technique, use it – Create a one of valuable content that is better than anything else outthere for your focused keyword and contacts the target website owners who are in the same category. Askfrom those website publishers to replace a broken link by using your new post link.

Create a course in your niche – Links from sites like Udemy are so valuable. Besides, the creating acourse can help to build another income stream, build your authority and be on top.

Press releases – Press releases are not as valuable as used to be, but still you can get help rank onsearch engines and create valuable backlinks to your site.

These strategies are only a starting point, and to explore other link building practices to enhance your backlinkprofile.

Also, do not forget to check your SEO ranking regularly. Note this SEO is a long term strategy, and cannot seethe results immediately. You should keep producing more valuable things for the long-term. For checking yoursite SEO ranking you can use this free site like Alexa.

7. Use Video marketing.

Online videos and online video streaming cannot be ignored these days. You see videos from around the worldand the trend shows no sign of backwards.

Video streaming sites are probably the most famous on all social networks these days. They are not just aplatform, those are considering as a community, which is expanded all over the internet. Unlike something likeFacebook, which creates its own identity, site like YouTube circles it gives you an opportunity that can be used totalk to everyone in the world and it is not limited to a circle of people who chose to listen to you.

When someone starts making videos for one of these sites, it is common to connect with other influential videocreators in the same niche. If you can put yourself into a niche, you have many opportunities to connect withother successful video creators already there.

VidRocket is an easy way to connect influencers on YouTube. Certainly there are more platforms like this, butthis will give you an idea about how you can start.

8. Consider about social media shares.

Social media is another important source to gain more freetraffic, by putting an eye on it can understand how to do itproperly. Creating shareable content is a difficult thing; needmore requirements and many efforts. BuzzSumo is a goodsolution for the analysis of social shares, which allows you tofind out what is the new trend in your industry.

If you want to share something good every time, you shouldfocus on two specific terms. The first one is the biggestthing, which is infographics. Of all forms of visual media,they seem to do better in all basic social networks likeFacebook, Twitter, Google Plus, Instagram, Pinterest, etc. Use text and visual elements to present information inan educational way.

The second is any type of graphic quote. For some reason, these small images are popular influencers in social

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media. They share all the time, the most famous quote, the better. I use to create graphical inspiration quotes bya generator like Canva is the fastest way to create graphical quotes. It’s easy and free.

Using right platforms that bring your content on the top with the help of active social influences, which is aneffective way to get more shares. A viral content buzz is a free tool that does exactly what you want.

Always remember that content marketing strategies are not pay off overnight. You must have patience and along-term mindset to get the most out of your efforts.

Let me know on comment section what you think about those strategies.

Share this article if you feel it’s worthy.

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