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By Dave 'Google' Hazlehurst
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HOW TO BECOME DIGITAL FAMOUS AT SOCIAL RECRUITMENT
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Tough fight out there: Competitive agencies
In-House teams Candidate loyalty? Human behaviour
Technology overload Resource
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BOILER ROOM MOMENTS Countless calls
Countless emails Numbers game
Outbound activity
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#ebscotland
Above & beyond
What are you doing to: Build your brand
People proposition Engage and connect
To go Above & Beyond
CONVERGANCE OF DIGITAL MARKETING
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Digital Habits
Uses technology Smartphones, tablets LinkedIn, Twitter Reads online, industry news
(sectors specific & professional bodies = opportunity)
Solutions I Appreciate
Delivery, ROI Speed find it fast On going relationship No bullshit
Characteristics
Decision maker, controls budget Confident, driven, demanding Time poor (very busy) Has team around them (influencers
who could be researching for him)
What's Important to me
Help me achieve my business goals what are they? How do you help?
Bring talent into my business World class service, innovation Value, cost per hire, time to hire Retention Employer brand
PERSONA EXAMPLE - CLIENT
Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50
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Digital Experience
Multi device mobile responsive Speed page by page How fast can I find answers Page behaviour Dont confuse me
Conversion Triggers
Telephone numbers Data capture Live chat Email to myself (mobile) Take away info, downloads for
influencers Social icons and shares
Case Studies
Relevant to me and my sector opportunity to tell stories
Not just written, video, client features Validation of your people credentials
Content
Speak to me in a language I understand! Be genuine and sincere authentic Answer my questions and objections Scanability F factor Content assets videos, surveys,
downloads Demonstrate thought leadership Rendering on multi device Things that interest and help me with my
pain, questions, objectives
PERSONA CONTENT PILLARS
Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50
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But how do you find them?
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IF CARLSBERG DID NETWORKING
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WHO WOULD YOU WANT BEHIND THE DOOR?
Your target audience
Where are they, which pub?
Strategic partners
Your customers
Influencer networks
Who influences them?
Who else and why?
Who would you, buy a beer?
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A good conversationalist, listens most of the time, thats how, when you talk, you know what to say
# Who are you listening to?
Be interested in others, not yourself!
Dont broadcast sales messages
Make friends, build trust and help others
80 / 20 rule
Remember Givers Gain
PROBABLY THE BEST SOCIAL NETWORKING ADVICE!
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https://followerwonk.com
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https://followerwonk.com
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http://app.buzzsumo.com/
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In association with Mersey Maritime
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http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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Entertain
Inspire
Educate
Convince
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En
In
Ed
Co
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http://www.hubspot.com/blog-topic-generator http://alltop.com
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No, they really do care about this stuff!
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https://socialcrawlytics.com
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https://socialcrawlytics.com
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http://app.buzzsumo.com
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Get organised (make aplan)
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You need the right tools and tactics for the job
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http://www.hubspot.com https://hootsuite.com
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BUFFER QUICK AND EASY
https://bufferapp.com
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Buffer Chrome App Direct from browser Fast and simple Post or share later Pick your channels
https://bufferapp.com
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Got a question - @googledave / [email protected]
HOW DO YOU MEASURE UP?
http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
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SOCIAL MEASURMENT ECONOMIC VALUE
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SOCIAL MEASURMENT ATTRIBUTION
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Be remarkable
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Goosebumps
Thanks for listening and keep in touch
@GoogleDave email: [email protected] tel: 01512275549
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