Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor What Is Transparency? An Inside Look at What Its Like to Work at Your Company

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Why Is Transparency Important? of new employees have buyer's remorse trust reviews more when they see both good and bad scores

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor What Is OpenCompany? A Program to Recognize Companies that Embrace Transparency

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor What It Means to Be Open oReceptive oHonest oAccountable

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Having Your Head In the Sand is the Wrong Approach If you dont manage your brand, someone else will write the story for you

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Anyone with an Employer Account Who Can be an OpenCompany?

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor OpenCompany: 5 Steps Towards Transparency Add Photos Get Reviews Promote Your Profile Update Profile Respond to Reviews

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Step 1: Join the Conversation Develop A Mission Statement that Gives An Authentic View of What its Like to Work For You 4 in 7 candidates read reviews before even forming an opinion about your company

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Branding Your Profile for Todays Candidates Authentic Credible Aspirational Relevant

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 1

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Step 2: Add Visuals that Speak to Candidates

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor o Take photos of fun company activities oPhotograph or video a day in the life o Post visuals on your career site and through social media Have an Employee Photo or Video Contest

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 2

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Step 3: Get Your Employees Involved of job seekers say ratings and reviews from those on the inside are influential when deciding where to work

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 3

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Step 4: Respond to Reviews of job seekers find the employer perspective useful when learning about jobs and companies

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer. See Results from Responding to Reviews

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Tips for Responding to Reviews Be Authentic Say Thank You! Recognize the Positive Address the Issues

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Step 5: Promote Your Employer Profile 52% trust family and friends Only 5% trust a companys own website

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Places to Promote o Link to Your Profile o On Your Career Site o In Social Media Posts o In Recruitment Videos o At Recruitment Events

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to Complete Step 5

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Benefits of Becoming an OpenCompany

Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Allstate Discusses Benefits of Becoming an OpenCompany