HOW TO CHANGE THE WORLD

carl@behaviorgap.com

@behaviorgap

New York TimesSubject: Financial Advisors

I love this !We’re looking to host experts answering questions - Interested? !R

[10/28/2009]

from: Ron Lieber

CRAIG’S STORY

WHAT CAN WE DO ABOUT IT?

ADMIT THAT WE ARE PART OF THE PROBLEM

1

START TALKING ABOUT MONEY

2

TALK ABOUT THE RIGHT THINGS

3

SIMPLIFY.

4

DRAW SIMPLICITY HERE

WHY?

5

LET GO6

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carl@behaviorgap.com