Pardot's capabilities include email marketing, core campaign manage-ment, and social media tracking. Pardot enables you to have full command of your campaigns and leads

Marketo can accommo-date B2B organizations of all sizes and offers a complete set of tools to create superiors campaigns that will put your lead generation into overdrive.

Eloqua is designed to handle both SMB and large enterprise companies.It can prove to be a good option for medium-sized businesses looking for scalability in their marketing automation solution.

Act-On is designed to handle both SMB and large enterprise companies. It can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution

Salesfusion is designed to handle both SMB and large enterprise companies and can be a good choice for medium-sized businesses looking for scalability in their marketing automation solution.

• Campaign Diagram

• Content Management

• Drag and Drop Interface

• Drip Marketing Campaigns

• File Hosting

• SMS Message Creation

Campaign Management

• A/B Testing

• Blacklist Monitoring

• Delivery Tracking

• Dynamic Content

• Email Preview

• Email Templates

• HTML Validation

• RSS Message Creation

• Scheduled Emails

• Spam Analysis

• Throttle Email Sends

Lead Management

Tools

Feature

How to choose the right marketing automation tool for your campaign management

A perfect Tee off is as important as starting with the right tool and approach.

Lead Management

• A/B Page Testing

• Dynamic Content

• Landing Page Designer

• Landing Page Templates

• Web Form Design

• Web Form Templates

• URL Customization

Web Management

• API for Custom Integrations

• Automatic Field Mapping

• CRM Task Creation

• Custom Sales Dashboard

• Lead Assignment

Sales & CRM Integration

• Campaign Performance Reports

• Custom Reports

• Email Performance Reports

• Landing Page Performance Reports

• List Reports

• Mobile Alerts

• Revenue Modeling

• Web Analytics

• Scheduled Report Delivery

Reporting & Analysis

• Facebook Publishing

• Social Post Tracking

• Social Profile Data

• Social Sharing Widgets

• Social Sign-on

• Video Sharing

• bit.ly Link Generation

• Social Publishing

Social Media

• Triggered Emails

• WYSIWYG Email Design

• Image Validation

• Link Validation

• Certified Email IP

• Opt-out Management

• Dedicated Email IP

• Offer Optimization

• Apple Mail

• API Access

• Cisco WebEx

• Citrix GoToWebinar

• Drupal

• Google AdWords

• Microsoft Dynamics CRM

• Netsuite

• Nimble

• ON24 Integration

• Sage CRM

• Salesforce CRM

• Sugar CRM

• WebEx Event Center

• WordPress

• Gmail

• GoodData

• Olark

• Outlook

• ReadyTalk

• Thunderbird

• Oracle

• Adobe Connect

• Shopify

• Magento

• PrestaShop

• BaseCRM

3rd Party Integration

• Sync Frequency

• Triggered Updates

• Bi-directional Sync

Sales & CRM Integration