Embed Size (px)
DESCRIPTION
Posterous and other new applications create blogs by aggregating interesting and relevant content from various sources - articles, videos, multimedia. The resulting product is a prolific, feature rich, social media optimized blog that is faster and easier to produce than a typical blog.
Citation preview
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1
The Lazy Blogger’s Guide to Blogging
-or-
Posterous is the new blog
Pat Kitano
Domus Consulting Group
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2
First,open a Posterous account
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 3
Posterous allows you to post any article, video, slideshow onto your Posterous “blog” in 1-2 clicks
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 4
A Posterous Blog looks like a blog
Example: Steverubel.com
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 5
But it’s much simpler to post articles
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 6
Here’s how…
Suppose you’re in mortgages
Search for news on mortgages
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 7
Find a good article and click on the “Share on Posterous” bookmarklet
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 8
You can have more than one Posterous blog to share various articles
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 9
One click and the article is posted
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 10
And it looks like this…
the title of the article links back to the original
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 11
It takes 2-5 minutes to add each blog article
Lots of “domain names” still available on Posterous,
grab them now
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 12
Of course, you can write your own blog articles, or add commentary to your posts
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 13
Posterous articles can be distributed automatically across the social media so your blog is easy to find…
better than SEO
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 14
You can place the Posterous blog under your own domain name
http://posterous.com/help/custom_domain
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 15
Instructions to add the Posterous bookmarklet to your browser bar are obscure, so we’re showing you here…
http://posterous.com/help/bookmarklet
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 16
If you like Posterous, you might also try out Tumblr or Evernote
Both facilitate one click article /
media posting
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 17
Question:
Why develop a blog based on aggregating articles?
• Faster• Current• Can develop a more prolific blog• Add value to your readers
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 18
Implications for Blogging • If you have the
talent and commitment to blog, do it• If you want to provide valuable information to your clients without writing blog articles, Posterous is a good method
© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 19
Domus Consulting Group
Pat Kitano
[email protected](415) 320-2844
