How to Create a Podcast by Chris Lea

HOW TO CREATE A

PODCAST

CHRIS LEA

Introduction: What is podcasting?

-Talk radio show distributed digitally

-Growing medium with growing audiences

-Targeted content to people that want to hear it

-Great marketing tool/business building medium

This Course

-About My Podcast

-Why podcasting is a viable option

-Podcast consumers

-Successful Podcasters

-How Podcasts are monetized

THIS COURSE

-How To Have A Successful Podcast

-Podcast Formats

-How To Set Up Your Own Podcast

-How To Keep In Contact with me

Who am I?

Chris Lea (From Greensboro, NC)

Who am I?

Summer 2009 Graduate from UNCG (BA in Communications Studies)

-WXII 12 News Traffic Anchor since Jan 2013

-Host of Straight Talk on 102 Jamz Sunday’s 6-8am (at 102 Jamz since 2007)

-11 Years of Journalism and Broadcast Experience

Who am I?

-Pro Wrestler since 2012

Who am I?

Husband since Jan 2014

Who am I?

Podcaster – Host of Showertime w/ Chris Lea since May 2014

About My Podcast

-Wanted to become a better radio host and put out the message I wanted to put out

-Started May 2014

-Showertime based on Zig Ziglar quote “People often say that motivation doesn’t last. Well neither does bathing, that’s why we recommend it daily.”

About My Podcast

-5 Days a week a quote to get your day started

-1 day a week, interviewing someone making a living doing what they love

-I’ve interviewed (Chisa Pennix-Brown, John Lee Dumas, B Daht, Susan Sly, Best Selling authors, millionaires, pro sports player, ESPN Host, speakers, more).

Why Podcasting?

-This year, 50% of cars sold will have internet connectivity

-All cars sold will have internet connectivity by 2025

-Apps (Stitcher radio. Google Play & iTunes)

-Podcasts are mostly consumed on smart phones or tablets

-Podcasts are digitally distributed (Websites, Apps, iTunes, Stitcher)

-On Demand content (consumers choose when to listen)

Why Podcasting?

-Content Creation (Google Paper trail)

-Repurposing content (books, videos, courses, etc)

-Content can be Evergreen

-Great way to build an audience

-Great way to market yourself, content or products

-Puts media exposure in your hands (blogging, YouTube, Podcasting)

-Targeted content to a targeted audience

Who Consumes Podcasts?

-Tech Savvy People

-Educated or Affluent People

Social Media Users

Who Consumes Podcasts?

-46 Million Americans Listen to Podcasts monthly (17% of US population)

-Up from 13% in 2013

-Listening in their car, in the gym, running or at home.

-Half of Podcast listeners are between 12 & 34 years old

-24% Of Americans w/ a College Degree listens to podcasts

Who Listens To Podcasts?

-You’re twice as likely to listen to a podcast if you make $100k or more than people who make $50K

-56% of Podcast users, use social media from once to several times a day

-Avid YouTube and GroupOn Users

-Apple has surpassed over 1 Billion Podcast Subscriptions

Podcast Success Stories

-John Lee Dumas – Host/Founder of Entrepreneur on Fire


-John Lee Dumas – Host/Founder of Entrepreneur on Fire

-Former Soldier, Real Estate Agent, Law Student

-Started Podcast in 2012

-Net $3,086,990.54 to date with his podcast


-Stone Cold Steve Austin- Host of The Steve Austin Show


-Stone Cold Steve Austin- Host of The Steve Austin Show

-Former Pro Wrestler

-Current Reality show host

-Top 10 Podcast in Sports for PodcastOne

-Major Sponsors including Burger King & AutoZone


-Michael Stelzner- Host of Social Media Marketing Podcast


-Michael Stelzner- Host of Social Media Marketing Podcast

-Owner of SocialMediaExaminer.com

-Uses Podcast to promote Conferences (1 Physical & 1 Virtual)

-Interviews Successful Social Media Marketers that speak at his conferences


-PodcastOne Founded by Norm Pattiz


-PodcastOne Founded by Norm Pattiz

-Former owner of Radio Production Company WestwoodOne

-PodcastOne Podcasting network featuring shows from Adam Carolla, Snooki, Dan Patrick, Shaquille O'Neal, Steve Austin, Chris Jericho, Rich Eisen, Afterbuzz TV with Maria Menounos and many more.

How To Monetize A Podcast

-Sponsorships

-John Lee Dumas

-Steve Austin

-Chris Jericho

-Jim Ross


-Affiliate Marketing

-Amazon

-Audible

-Bluehost

-Pat Flynn


-Drop Shipping/E-Commerce

-Andrew Warner

-Product or Course Creation

-John Lee Dumas (Podcasters Paradise, Webinar on Fire)

-Cliff Ravenscraft (Podcasting A to Z)

-Business, Health, Sporting, Information, Intellectual Capital

-Books


-Services/Coaching

-One on One consultation (business, finance, marketing, etc)

-Business Service

-Speaking

-Donations

-Non-profits

-Crowd Sourced Funding (KickStarter, Indie GoGo, etc)

-Patrons (Fans donate money every time content is released in exchange for other perks)


-Premium Content

-Exclusive interviews, video

-Exclusive Community (Mastermind, Facebook group)

How To Have A Successful Podcast

-Consistency

-Great Audio Quality

-Great Content

-Great guests

Podcast Show Formats

-Talk/Lecture

-Interview

-Question & Answer

-Tour Guide

-Entertainment

-Lengths

-5, 10, 20, 30, 60 minutes

How You Can Set Up A Podcast

-Easy! Mic, Audio Editing, Internet access

-Physical Equipment

-Laptop or Desktop computer

-Mic (USB Yeti Blue Mic)

-Mixer (optional)


-Software

-Skype Account

-Skype recorder ($30)

-Audio Editing

-Audacity-Free

-Garage Band-Free

-Adobe Audition ($20/Mo)


-Audio Hosting (RSS feed)

-RSS feed sends to distribution channels, gives audio a home, track downloads, a place to play from

-Libsyn

-SoundCloud


-Website

-Wordpress (BluBerry Power Press Plug in)

-Distribution-Free

-iTunes

-Stitcher Radio

-Social Media

-YouTube

In Closing

-Podcasting is a growing medium that you can use to build a business, create new streams of income, & build an audience

-Podcasts are easily set up & Distributed

-Podcasts are a great way to build exposure

Contact Me

For a free 20 Minute Skype Session or further coaching to launch your podcast email me [email protected]

Listen to my Podcast at ChrisLeaTV.com, on iTunes or Stitcher Radio!

mailto:[email protected]

LIVE PODCAST RECORDING &

QUESTIONSLet’s record a show!