HOW T

O CREATE E

FFECTIVE

CORPORATE PRESENTATIO

NS

CRYSTA

L BI A

NCO

KNOW YOUR AUDIENCE

What knowledge base does your audience have on the presented subject? An audience will lose interest when information is reviewed that they know

well (Anderson, n.d.). Being too technical with an audience without a knowledge base will result in

lack of interest Place information and numbers into a context the audience can understand

(Gallo, 2009).

Consider what information is important to your audience Ask yourself what questions your audience may have during your

presentation (Theriault, 2013). Frame your presentation around those questions and be sure you have

answered them

PLAN YOUR PRESENTATION

Plan your presentation before opening presentation software This allows the presenter to more clearly focus

the presentation on key points

Visit site before giving your presentation View slides and presentation material from

where audience will be seated Plan where you will stand and how loud audio

needs to be

(Gallo, 2009)

LESS IS MORE

Use attention grabbing statements

Summarize and highlight key points

DEFINE GOALS

Defining your goal at the beginning of the presentation will :

Aid the presenter in focusing Prevent straying from the presentation topic Help the audience to relate to the presentation Make it easier to achieve goals in the end

(Theriault, 2013).

INVOLVE THE AUDIENCE, KEEP THEM INTERESTED Keep your audience engaged by asking

questionsAsking rhetorical questions that are thought provoking will

generate more interest from your audience (Theriault, 2013).

Keep presentation short The brain gets tired and wanders after 10 minutes (Gallo,

2009). Break presentation into 10-15 minute increments with

stories or videos in between to keep audience engaged (Gallo, 2009).

CREDIBILITY IS IMPORTANT

The presenter should establish credibility early on

An audience is more likely to take interest in a subject when they know about a presenter’s qualifications to present on a subject(Theriault, 2013).

Include references to Sources Include references to facts and figures Credibility of sources ensures information that is

useful and correct

PRACTICE, PRACTICE, PRACTICE

Watching a speaker struggle through a presentation is uncomfortable for all involved

Audience focuses less on the message Practice will make the presenter more comfortable speaking A practiced speaker is more engaging

Practice will help ensure all points are covered

Speakers should rehearse presentation on their own and with a practice audience

(Gallo, 2009)

ALLOW TIME FOR QUESTIONS A question and answer session following a presentation will allow the

audience to clear up any confusion

The presenter should prepare their own questions In the event that no questions are asked the reader saves face and still

ends the presentation on a high note

The presented should close with a closing statement after the questions and answer session to tie up loose ends and highlight important points one last time

(Theriault, 2013).

REFERENCES

Anderson, C. (n.d.). How to give a killer presentation. Retrieved from http://hbr.org/2013/06/how-to-give-a-killer-presentation/ar/1

Gallo, C. (2009, October 8). In pictures: 10 presentation tips from steve jobs. Retrieved from http://www.forbes.com/2009/10/08/steve-jobs-presentations-technology-meetings-09-tips_slide_6.html

Theriault, M. (2014, November 4). 9 tips for more powerful business presentations. Retrieved from http://www.forbes.com/sites/allbusiness/2013/11/04/9-tips-for-more-powerful-business-presentations/