How to create the email marketing value loop

How to Create the Email Marketing Value Loop

By Vito La Fata

www.fitnessprofessionalonline.com

When you generate

leads for your fitness

business

properly…you learn something about

them.

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You learn that they’re dealing with back pain

or they are planning a

wedding and need a

quick fix or they’re interested in running

their first marathon.


By Vito La Fata








A Lead Magnet is a small

chunk of value given in

exchange for a prospect’s contact information. A well-

performing Lead Magnet

will solve a specific problem

with a specific solution for a

specific segment of your

market.


By Vito La Fata








Specificity not only helps

our fitness marketing

convert better but it allows

us to learn more about the

leads we generate (and

what they would buy) than

a broad Lead Magnet that

makes too many promises.


By Vito La Fata








Let’s look at an example…

What do we know

about a prospect

that opts in to this

Lead Magnet?


By Vito La Fata








Pretty obvious right?

We know they’re interested in relieving

the frustration that busy women feel about their

arms even though they

workout.


By Vito La Fata








ENGAGE. When you know what

someone wants…this fitness business game gets

a lot easier.

By opting in to your

specific Lead Magnet,

you know exactly what to

offer them.


By Vito La Fata








Once you have a specialty

program all you have to do is

set up an email

autoresponder series that

makes this offer to your

prospect.

We call it an Engagement

Series and the goal is to get

the new prospect to buy.


By Vito La Fata








Depending on the price and

complexity of the offer, you might continue this

Engagement Series for a few

days or a few weeks.

In any case, some will buy

and some will not.

And those that buy may be

ready to…


By Vito La Fata








ASCEND. This is the key to

creating a Value Loop.

Broke fitness marketers

make a single offer and

call it a day when they

get a sale.


By Vito La Fata








Wealthy fitness marketers

maximize profit by

making another offer.

And another. And

another. Creating a

stacking revenue model

and back end. That

allows you too…


By Vito La Fata








ASCEND & ENGAGE. And email marketing

is the simplest way to

automate this

process.


By Vito La Fata








We call it an Ascension

Series and the goal is to sell

more to existing customers.

By getting your clients to

buy more frequently once

they are in your doors, you

can increase your income

without a ton of additional

expense.


By Vito La Fata








The key is to make a

relevant upsell offer

to those that

purchased in the

Engagement Series.


By Vito La Fata








Your job as the business

owner is to know this: For every offer you

make there is some

percentage of buyers

that would buy more.


By Vito La Fata








For every trial

membership, some

percentage will buy a

full regular membership.

For every group training

member, some

percentage will buy

private training.


By Vito La Fata








For every member,

some percentage will

take a nutrition

consult to go over diet

in more detail and

then also buy

supplements.


By Vito La Fata








Put the pieces together

to create a Value Loop

and build a strong back

end to your business

and you will make more

money in your business.


By Vito La Fata









So, what do you do

when customers and

prospects say “NO” to a Engagement or

Ascension email series?

You change the

conversation.


By Vito La Fata







SHARE your PASSION and

KNOWLEDGE with world.

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How to create the email marketing value loop