USINGINTELLIGENTAUTOMATION

HOW TODISRUPTTHE MARKET

WHAT IS DISRUPTION?

A PROCESS WHEREBYA SMALLER COMPANY

WITH FEWER RESOURCESSUCCESSFULLY CHALLENGES

ESTABLISHED INCUMBENTBUSINESSES.

THAT JUST MEANS ACOMPANY HAS TO THINKABOUT THE RESOURCESIT DOES HAVE INA DIFFERENT WAY.

THAT'S WHEREAUTOMATIONCOMES IN

AUTOMATIONREPRESENTS THE ABILITY

TO REPLICATE ANEXPERIENCE AT A VERYLOW COST AND WITH

HIGH EFFICIENCY.

HOW DO YOU MAKEDISRUPTION POSSIBLE?

BALANCE COSTAGAINST CUSTOMER LIFETIME VALUE

LIST ALL TASKS THAT YOUR WORKERS DO REPEATEDLY

LIST ALL TASKS THAT YOUR COMPETITORS DO REPEATEDLY

EXAMINE WHERE THESE TWO LISTS OVERLAP

THOSE ARE EASY AUTOMATION WINS

WORLD SHAPINGNOT WORLD CHANGING

THINK

AUTOMATION LETS YOU FOCUSON YOUR TEAM'S SKILLS AND

OFFERINGS

BY CUTTING OUT THE MUNDANE

BUT REMEMBER,

"NO AMOUNT OF AUTOMATION IS GOING TO HELP YOUR

PAGER-THAT-LOOKS-LIKE-A-DONUTBUSINESS BEAT SAMSUNG."

WANT MORE?

KNOCKINGDOWN DOORS

BLOGWritten by Andrew Marder

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