How to Engineer the Business You Really Want

Presented by Troy Treleaven –

Dale Carnegie Business Group

1. Most business plans lack real strategy

2. Most companies manage their income rather than create value for customers

3. Business strategies are not clearly thought out

4. 17% of Canadians are engaged in their company

5. Fewer than 10% well-formulated strategies are successfully implemented

1. Only 30% of Canadian companies invest in the growth of their people. Some spend valuable resources on training that produces little impact

2. Sales strategies, lead management systems, and client nurturing systems

are poorly planned and/or executed

3. Most leaders or owners try to replicate or clone themselves rather than recruit, hire and develop people disciplined in business creation, performance management and leadership skills

Improve Your Offering

• The cheapest and best way to improve your business is to think out how your offering matches who your customers are and what will motivate them to buyRobert Fritz

Author, Path of Least Resistance For Managers

Market Market ShareMatch –

Offering to Market Wants

Competition

CapacityManagerial

Effectiveness

RegulatoryUnionLegal

Capital

Analysing Business Reality

Analysing Business Reality

Ask 2 questions for each category

1. It is/is your business adequate or inadequate in that category

2. Is it improving or getting worse

Creating a Dynamic Engine

1. Desired Outcome - Vision

2. Current Reality

3. Action Steps

Cycle of Growth and Change

Awareness

ResourcesExecution

Results

VisionMarketOffering

MoneyPeople

ProcessesKnowledge trap

PracticeRightwith strong coaching

More coachingFeedbackFollow-upAccountabilityMeasurementRecognition

Strategy