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@dougaled
Idea to Innovation
@dougaled
GOT IDEAS ?
@dougaled
An idea is nothing more nor less than a new combination of old elements
- James Webb Young
@dougaled
What is ideation anyway?
@dougaled
Jargon?
“It depends…”
@dougaled
PMs & Tech
@dougaled
The Design Thinkers
“RADICAL” design alternatives
@dougaled
@dougaled
The Design Thinkers
“RADICAL” design alternatives
@dougaled
@dougaled
Everyone else…
Idewhat??
@dougaled
@dougaled
Ideation Techniques Brainstorming (alone/together) Borrowing Logical level Up Brainwriting ForceFit (intense peace) Poetry Bizarro world
@dougaled
People can be overly concerned about how their ideas will be perceived.
Most ideas never leave the thinker’s mind because of this internal editing.
Brainstorming & groupthink
@dougaled
An exercise in brainwriting.
@dougaled
2 minutes
Write your name
&
A problem you want to solve
Pass it on
@dougaled
How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
@dougaled
The BIG idea Take a moment to get a little bit of background
“WHY?” Think of a BIG idea that may (or may not) be an answer to this problem.
DOESN’T MATTER (or does it?)
Pass it on
@dougaled
Develop the idea Read the problem and the BIG idea.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
Pass it on
@dougaled
Pass it on
Conclude the idea Read the problem and the ideas.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
@dougaled
Ideation is…
@dougaled
the process of bringing ideas to life
@dougaled
Ask yourself some questions… Do you think you are solving a problem?
Do you know whose problem you’re solving?
Do you know what problem you’re solving?
How do you know?
Have you talked to people?
…Has your idea changed as a result?
@dougaled
“We always look at an issue or problem through our own lens. Our expertise, experiences and bias leads us to our own unique solution.”
- Someone
@dougaled
The journey of an idea
Minimum Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
@dougaled
@dougaled
“If I had an hour to solve a problem I‘d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
(but… we have the luxury of failing)
- Albert Einstein
@dougaled
No problem?!
PROTOTYPE
AARGHH!
IDEA? HELP!
IDEA!!
@dougaled
IDEAS
CODE
DATA
LEARN
BUILD MEASURE
Lean Startup
@dougaled / @getviable
@dougaled
Customer Development
@dougaled / @getviable
@dougaled
Business Model Canvas
@dougaled / @getviable
@dougaled
“Human centered” innovtion don’t accept the problem as given - Probe - Prototype - Collaborate Ask WHY…. And, above all, ACT
@dougaled
@dougaled
“It’s only when you open yourself up to the absurd that you find true creativity”
- Someone Else
@dougaled
“I’d like my crayons back, please.”
@dougaled / @getviable
@dougaled
Where is ideation?
ideation
MVP Traction Chaos
Validation
@dougaled
In closing
Time to get practical…
@dougaled
@dougaled
Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)
with (secret sauce) .
@dougaled
7 Rules of an Idea 1. Simple ideas win 2. Simple original ideas win twice
3. Single revenue stream
4. Name your customer
5. Easy to explain 6. BIG market
7. Legitimate secret sauce
@dougaled
The idea itself
1. Must be specific
2. Avoid buzzwords
3. Avoid adjectives
@dougaled
Testing your idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are becoming obsolete in tech
Dougal Edwards 0422 522 339 [email protected] /in/dougaledwards @dougaled
Questions?