How to get online and sell munster biz summit 2014

INBOUND MARKETING

www.DigitalCascadeIreland.com

Susan Bourke

INBOUND MARKETING


INBOUND MARKETING


1981

INBOUND MARKETING


INBOUND MARKETING


2006

INBOUND MARKETING


Property Management

INBOUND MARKETING


Property Management

INBOUND MARKETING


2010

INBOUND MARKETING


2009-2014

INBOUND MARKETING


INBOUND MARKETING


Webinar/ DVD

INBOUND MARKETING


INBOUND MARKETING

The Business Guide To Inbound Marketing


We’re here to Cut Through The Noise so you understand

Inbound Marketing and how it can help you and your business

succeed online

INBOUND MARKETING


Topics I know & Topics I know &

Love Hate

(low-paying) (High-Paying)Insurance

Legislation

Property

Fashion

Gardening

Celebrity Gossip

SaaS

Tools

Sweet Spot- Love and High-Paying

Picking Your Niche

INBOUND MARKETING


What Is Inbound Marketing

Outbound -Traditional

Inbound Marketing

Interruption Marketing TV – Radio Advertising Cold Calling Newspaper & Magazine Adverts

Attraction Marketing Know, Like & Trust Traffic & Conversion

INBOUND MARKETING


ReputationAuthorityVisibilityEngagement

INBOUND MARKETING



INBOUND MARKETING

The Business Guide To Inbound Marketing

Traffic & Conversion

INBOUND MARKETING



INBOUND MARKETING



Target Client

Attract Engage Convert Deliver

Keywords

SEO

Video

Blogging

Social Media

Webinars

2.0 Web Pages Customer

LeadVisitor

Primary Conversion Environment

Lead GenerationCall To Action

Automation

Bridge To Offer SequenceEmail Marketing

Reintroduce R.A.V.E.

Longterm / ResidualUpsell/ Downsell / Crosssell

AffiliatePromoters

INBOUND MARKETING



Attract

Vis

ito

r

Tar

get

ed

Au

die

nce

High Value

Content

SEO

Keywords

Video

Blogging

Social Media

2.0 Web Pages

Webinars

INBOUND MARKETING



Attract

Vis

ito

r

Tar

get

ed

Au

die

nce

High Value

Content

SEO

Keywords

Video

Blogging

Social Media

2.0 Web Pages

Webinars

INBOUND MARKETING



Attract

Vis

ito

r

Tar

get

ed

Au

die

nce

High Value

Content

SEO

Keywords

Video

Blogging

Social Media

2.0 Web Pages

Webinars

INBOUND MARKETING



Attract

Vis

ito

r

Tar

get

ed

Au

die

nce

High Value

Content

INBOUND MARKETING



Engage

Lea

d

Environment

Vis

ito

r

ConversionPrimary

AutomationCall-To-Action

INBOUND MARKETING



Convert

Lea

d

Bridge To Offer Sequence

Cu

sto

mer

Follow Up email

#1

OnlineContent

Follow Up email

#2

OnlineContent

Follow Up email

#3

OnlineContent

Follow Up email

#4

OnlineContent

Follow Up email

#5

OnlineContent

INBOUND MARKETING



Deliver

Cli

ent

Cu

sto

mer

INBOUND MARKETING



Step #1Create a fully automated “Primary Conversion Environment”which is 100% dedicated to the conversion of leads on to a list(database)Write, record and produce high quality, educational, solutionbased content with calls to action to populate your follow up.

Build a “Bridge To Offer” email sequence to offer information,education and services into that targeted list on auto pilot.

INBOUND MARKETING



Step #2Set up your “Social Media Platforms” (Brand Aligned) in orderto distribute your online content

Commit to creating at least 3-5 pieces of high quality content(Blog posts, Video, Audio) every month (SEO driven & keywordrich)Upload to the blog section of your site or micro site

Focus on keyword rich titles, at least 500 words, include video oraudio if possible and internally link to other articles within yoursite

INBOUND MARKETING



Step #3Create a “Social Posting” Regime to distribute your optimisedonline content

Twitter

Facebook

Google +

LinkedIn

Niche Social Platforms

INBOUND MARKETING



Step #3

INBOUND MARKETING



Step #4Build up your product and services with multiple growing pricebands to offer into your list.

INBOUND MARKETING



INBOUND MARKETING


Set Up Your FREE Initial Consultation

http://www.digitalcascadeireland.com/talk/

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N

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Bridge To Offer Sequence OFFER PAGE

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Create A Lead Generation Micro Site With Delivery Page

Set Up An Autoresponder So Your Lead Generation Runs On Autopilot

Build A “Bridge To Offer” Sequence With You

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You Will Have A FULLY OPTIMIZED AND AUTOMATED Lead Generation Site For YOUR Business... All You Have To Do Is Drive Traffic To It And We Can Advise You

On That As Well!!!

Full Consultation On The Content YOU Need To Create For The Site

INBOUND MARKETING


http://www.slideshare.net/HubSpot/20-key-takeaways-from-the-dublin-web-summit