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Great products, great departments and great companies have at least 1 thing in common; they deliver precisely what is desired by the people who use them. With the correct application of a "Design Thinking" approach, a talented team can help transform or improve any business. Join Nicky Samuels as she explores the discipline of "human-centered design". You will examine the benefits of an empathic approach and be introduced to the problem solving technique of HMW (How Might We?). Nicole will highlight the competitive advantage of research with "Extreme Users" and outline the advance of 'gamification' to help develop these Design Thinking skills.
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Nicole Samuels-Williams
Human Centered Design Thinking Innovating solutions
What do all companies have in common?
Innovation..?
Myth:
Reality: 70% nurture 30% nature
Myth:
Reality: anyone in your company
Myth: random
Reality: disciplined
Please recreate WHAT IS DESIGN THINKING SLIDE (not the notes)
What is
Design
Thinking?
What can Design Thinking do for you?
Helps you:
1. See new opportunities consistently
2. Connect deeply with customers
3. Transform insights into actionable ideas
4. Create and implement new solutions with business impact faster and more effectively
“A WELL DEFINED
PROBLEM IS 90%
SOLVED”
Albert Einstein
HMW How three words make design better
Look for work arounds and adaptations
CASE STUDY: Bank of America “KEEP THE CHANGE” Challenge: How might we help mothers manage their finances better?
How might we integrate savings
into people’s everyday lives
to help them save effortlessly?
A mother’s age does not define her
financial behaviour. Instead the life stage
of her children becomes the defining
factor
Many people round up their bill payments for speed, convenience &
peace of mind
Many moms had difficulty saving what
money they had whether due to a
lack of willpower or resources
How could you
dramatically shorten the
process?
What works well
that you can amplify?
What if money
were no object?
How would a martian approach
this?
What new communication channels could you employ?
Millennials: Engaging “Generation Y”
1. Get away from your desk
2. Observe people
3. Embrace a human centered mindset
4. Brainstorm
5. Try experiments
Thank you. Would you like to know more?
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