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How to Increase Your
Small Business Revenue
by 300% with Google
Local SearchBryan O’Neil
Optimum Feedback
Agenda
What’s Google Local Search and why should you care?
One Possible Drawback
Listing your Business on Google My Business
How to Make Sure You’re #1 for searchers in your local area
How to Increase User Reviews for a higher Google Local Search ranking
What’s Google Local Search
and why should you care?
Google Local Search literally puts you “on the map”
By registering your business with Google Local, you will rank higher in Google
You’ll also get a very prominent looking box on the right hand side of Google search
If someone is searching for a business in your industry and area, this big box pops up with your information in it.
One Possible Drawback
Local Search also adds you on to Google Maps (which is a good thing)
Google Maps is sometimes very vague with neighborhood boundaries
Your business can be “accidentally” put into the wrong neighborhood.
This may not be as desirable as your preferred neighborhood.
Make sure to double check this, and to be on the 100% safe side, do this:
Put your full address (including the name of your neighborhood) on your website
If possible, mention the neigborhood name once or twice on the main page
Listing Your Business
on ‘Google My business’
Pre-Registration Checklist
Get a professional website and domain name
Set up social media profiles (Facebook and Twitter are a good start)
Check your existing Google reviews and make sure negative reviews have been
responded to.
Registering on ‘Google My Business’
Go to Google’s My Business Registration page and fill in the form.
Make sure you’re logged in with the Google account that you want linked to your
business
Wait for your verification code. It will arrive by post in 2-10 days.
How to Make Sure You’re #1
for searchers in your local area
Being present on Local Search alone can easily bring you extra customers
The BIG benefit is being #1. And it’s usually not difficult to achieve.
Ranking means where (how high up) your listing is showing in relation to your
local competitors.
Ranking #1 compared to #4 can increase customer contacts by 28 times!
Above anything, Google determines your ranking based on the number and
quality of your customer reviews in Google Reviews paltform.
How to Increase User Reviews
for a higher Google Local Search ranking
Offer a small discount if someone leaves a review.
Don’t demand a review, or aim for 100% positive reviews.
Email your customer list and politely ask for reviews.
The sooner you do this after they purchase, the more likely they are to comply.
Interact positively with negative reviews.
Encourage a little dissent, and respond politely to the dissatisfied customer.
Use a Review Management Platform
Platforms like Optimum Feedback are inexpensive, but help you save a lot of time.
Thank you!
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Bryan O’NeilDirector of Operations
E-mail: [email protected]: http://OptimumFeedback.com/
