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“Getting out and hearing from people who are
doing what you do, but differently, can
REIGNITE your enthusiasm.
Allen Mireles
PharmaAcumen
Attending Participating
Leveraging conferences for business growth boils down to
two MAIN ACTIONS:
PharmaAcumen
1. EXPAND YOUR NETWORK
Meet people who
share your
passion
Refresh
relationships with
acquaintances
Work to solve
common industry
problems
PharmaAcumen
Today, probably even more than ever before,
networks are a key form of SOCIAL
CAPITAL for achieving goals in both your
professional and personal lives.
Dorie Clark
“
PharmaAcumen
2. MEET FIELD EXPERTS
Compare notes,
problem solve and
get ideas from them
Obtain a new
partner, mentor,
or friend
Harness their
networks to acquire
new clients
PharmaAcumen
“At a breakout session you may find yourself
sitting next to your next customer or mentor.
Or, if you don’t go, maybe your TOUGHEST
COMPETITOR will be sitting in your seat.
Rich Brooks
PharmaAcumen
3. BECOME A THOUGHT LEADER
Raise the visibility
of your business
among peers
Gain collegial
respect and
recognition
Increase exposure
to prospective
clients
PharmaAcumen
“When you are active in your industry, you can
develop a reputation as an EXPERT to your peers
and your clients.
Thom Singer
PharmaAcumen
4. FIND SOLUTIONS
Discover the latest
tools and other
resources
Remain abreast
of industry trends
and trajectories
Find new services
and product
vendors
PharmaAcumen
“[Companies] often have tools to display that we
haven’t seen yet. Apps that make us faster, less
prone to costly mistakes, or give us some other
sort of EDGE.
Rich Brooks
PharmaAcumen
“There is POWER in being connected to other
people who are active in your line of work, but
it can also be easy to talk yourself out of
committing to that annual meeting year after
year.
Thom Singer
PharmaAcumen
1. VOLUNTEER
Help run the
conference, find
speakers, and
organize events
Assist with
setting up, tearing
down, and
registration
Meet conference
insiders and
increase access to
VIPs
PharmaAcumen
“Being willing to get your hands dirty and
help wherever needed is a great way to
CONNECT in person with the people
organizing the conference.
iBlog Magazine
PharmaAcumen
2. BECOME A SPEAKER
Lend increased
credibility to your
business
Help others solve
similar problems
Garner broader
interest in your
business
PharmaAcumen
“Think about who the audience is and
what works for them, and DELIVER
high-quality content.
Tim O’Reilly
PharmaAcumen
3. JUGGLE WORK DEMANDS
Apportion time
just for conference
activities
Be unreachable
during conference
events
Work on business
matters offsite
PharmaAcumen
4. REMAIN ACTIVE
Join any local
chapters of the
conference
Keep in touch with
new members of
your network
Prepare for next
year’s conference
in advance
PharmaAcumen
Want MORE?
We develop products and educate customers
in the pharmaceutical industry.
PharmaAcumen