Utility is akin to Left brain directed thinking; Significance is akin to Right brain directed thinking. And, as with those two thinking styles, today utility has become widespread, inexpensive, and relatively easy to achieve—which has increased the value of significance.

SIGNIFICANCE

Design is a classic whole-minded aptitude. A combination of utility and significance. A furniture designer must craft a table that stands up properly and supports its weight (utility). But the table must also possess an aesthetic appeal that transcends functionality (significance).

UTILITY