View
63
Download
0
Tags:
Embed Size (px)
Citation preview
FIRST, WHY JOIN OR USE TRADESHOWS ?
WORD OF MOUTH MARKETING
In an Era of too much noise and too much clutter and too many choices and too many
channels and too much spam, you can’t make a good living by INTERRUPTING people over
and over again – SETH GODIN
SMART MARKETERS started to flee – running from expensive mass media- as soon
as they realized that building a brand using advertising is a loser’s game… –
SETH GODIN
ADVANTAGES OF TRADESHOWS
Strategic Location
Tradeshows are always placed in the center of business. Giving you great access to
business opportunities
CUSTOMER ENGAGEMENT
YOU HAVE A CAPTURED AUDIENCE. THEY SPENT TIME AND EFFORT TO BE
AT THE EVENT AND TO LISTEN TO YOU !
BRAND EXPERIENCE
Creating an environment that stimulates visitors - this increases your target audience brand experience with your products and services
BUTTERFLY EFFECT
BUTTERFLY EFFECT means tradeshows have the power to increase
your sales exponentially because of your interaction with potential business
partners
Steps to Maximize Your Participation
1. Plan Your Goals
Your Goal can be: Lead Generation
Your Goal can be: Increase Awareness Level
Your Goal can be: Product Testing
Your Goal can be: Competitors Check
4 Ps YOU NEED TO PLAN YOUR TRADESHOW PARTICIPATION
ePEOPLE – Their Image, Product Knowledge and Sales Scripts
PRODUCTS – Inventory, Presentation
Promotion Strategy – Price and Free Prize just two samples but the possibilities are endless
Promotion Booth – Image and Experience it emits
Post Event Action Plan for Your Participation
ANALYZE YOUR PARTICIPATION
ANALYZE THE COST PER LEAD AND COST PER IMPRESSION
MOST IMPORTANTLY, DO NOT FORGET TO MAKE A FOLLOW-UP. MOST TRANSACTIONS HAPPEN AFTER THE TRADE SHOWS
Be a PURPLE COW TRADESHOW PARTICIPANT by being REMARKABLE, by remarkable means leaving a mark to the minds of the customers and elicit a GRET FEEDBACK from your customers
THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.
THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.
THANK YOU VERY MUCH. FOLLOW OR PARTNER WITH US ON OUR NEXT EVENTS.