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I presented this at the 2013 Digital Engagement Summit in San Francisco. Learn how to to optimize and organize your social media content. To get the most out of this presentation, view it on slideshare.net and click on the Notes tab for each slide. The Notes tab is located below, next to the Comments tab.
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How to Optimize Your Social Media Content
(with a pickle jar)
Michelle MagoffinPrincipal, Bossy InteractiveCo-Founder/CEO, [email protected] @BossyWebLinkedIn.com/in/magoffin #BossyContent
Life is like a pickle jar
Your kid is a golf ball
I mean that in a nice way
sorry
Life is like a pickle jar
Your content calendar is like a pickle jar
1 year12 months52 weeks365 days
Sorry about that comment about your kid…
DO NOT PANIC
JeffBullas.com
JeffBullas.com
Feld.com
I don’t even play golf
Where am I going to get that many pebbles?
What exactly should I post?
Pin all the things!
http://bossyinteractive.com/using-pinterest-legally-for-business/
140 characters
LinkedIn, too
•12am – Blog Post•9am – FB: Monday blog
promo•10am – Twitter: Monday
blog promo #1•11am – LinkedIn: Monday
blog promo•12pm – Twitter: Last
Thursday’s blog promo •1pm – Pinterest: Monday
blog promo•2pm – FB: photo album
update•3pm – Twitter: Monday
blog promo #2•4:00pm: G+: Last
Thursday’s blog promo•6pm – FB: custom graphic
Monday
http://bossyinteractive.com/i-know-how-much-time-you-spend-on-social-media/
•12am – Blog Post•8am – Twitter: quote from CEO•8:30am – Twitter: RT of article link•8:45am – Twitter: RT of customer Q, with A•9am – FB: Monday blog promo•9:15am – FB: Replies to follower comments; Likes
of comments•10am – Twitter: Monday blog promo #1•10:15am – Twitter: Replies to followers•11am – LinkedIn: Monday blog promo•11:15am – LI: Replies to follower comments•12pm – Twitter: Last Thursday’s blog promo •1pm – Pinterest: Monday blog promo•1:30pm – Twitter: More RTs•1:45pm – Twitter: More replies•2pm – FB: photo album update•3pm – Twitter: Monday blog promo #2•4:00pm – G+: Last Thursday’s blog promo•4:15pm – G+: Shares of article links•4:30pm – G+: +1 of follower posts and comments•6pm – FB: custom graphic
Monday
Questions?
@BossyWeb#BossyConten
t
More resources available at http://pinterest.com/peevedmichelle/content-
optimization/