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Last time we looked at identifying opportunities for growth based on risk.With many of the businesses we work with the key challenge is working out where to focus - or which opportunities to prioritise.This time we will look at a couple of frameworks to help do just that - including a different take on the age old SWOT analysis
There is a link at the end of this deck to the associated blog and webinar recording
Prioritise Opportunities for
Growth!
How to..
How Prioritise Opportunities for Growth!& Ensure they are Scalable
Kevin Brent
Last time…
• Growth (and size) matters
• Growth (and size) matters• Ansoff
framework for identifying
opportunities
This time…
“How do we prioritise those opportunities and how can we structure our thinking before rushing into action?”
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
Something to watch out for….the Owner’s (Scalability) Trap
The Value Builder SystemTM
The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business
Before
Selling lots of things to few customers
The Value Builder SystemTM
The Philosophy of Escaping The Owner’s Trap/ Creating a Scalable business
Before After
Selling lots of things to few customers
Selling one/ few things to many customers
The Value Builder SystemTM
The Scalability Trifecta or the 3 ‘ables’ of Scalable!
The Value Builder SystemTM
The Scalability Trifecta
Teachable
The Value Builder SystemTM
The Scalability Trifecta
Teachable Valuable
The Value Builder SystemTM
The Scalability Trifecta
Teachable
ValuableRepeatable
The Value Builder SystemTM
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 9
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites
InfoGraphics
Explainer videos
Presentations
Social Media Skins
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics
Explainer videos
Presentations
Social Media Skins
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics 8 4 3 15
Explainer videos 8 8 8 24
Presentations 8 6 9 23
Social Media Skins
8 2 1 11
Prioritising Opportunities
The Value Builder SystemTM
Opportunity Teachability Value/ Differentiation
Repeatability Total
3D Characters 1 9 1 11
Websites 8 8 3 19
InfoGraphics 8 4 3 15
Explainer videos 8 8 8 24
Presentations 8 6 9 23
Social Media Skins
8 2 1 11
The Value Builder SystemTM
Prioritising Opportunities
Explainer Videos
3D Characters
Websites
Presentations
Social Media Skins
Look for opportunities to bundle low value/ highly teachable
The Value Builder SystemTM
Look for opportunities to bundle low value/ highly teachable
The Value Builder SystemTM
Could some of these be bundled?
Now What, So What…?
The Value Builder SystemTM
Now What, So What…or SWOT?
The Value Builder SystemTM
Strengths Weaknesses
Opportunities Threats
How about an ‘Aligned’ SWOT – or OSWTT!!?
The Value Builder SystemTM
Opportunity Strengths Weaknesses Threats Tactics
But we can do better than that..
The Value Builder SystemTM
But we can do better than that..
The Value Builder SystemTM
Opportunity
Explainer Videos
Presentations
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
Explainer Videos
M
Presentations
L
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Trends/ Threats
Explainer Videos
M 24
Presentations
L 23
But we can do better than that..
The Value Builder SystemTM
Opportunity
Risk of failure/ Ansoff
TVR Score
Key Target Client
Key Pain/ Need
Key Competition
Relative Pros
Relative Cons
Threats Tactics
Explainer Videos
M 24
Presentations
L 23
Examine your current offerings and growth opportunities using the TVR Scalability Framework• Are you focusing on
scalable products/ services?
Next Steps
Examine your key opportunities for growth using the aligned Smart SWOT exercise
BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed.
You can access webinars and presentations like this and more besides through our SmartRoom service here
You can read the associated blog and listen to a recording of this presentation by clicking here
You can read Kevin’s profile here
•Need a sounding board for your ideas?•Need to know what to prioritise?•Want someone to challenge your assumptions?
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