How to project your annual income from service andproduct sales

Are you working on your business plan and trying toproject your sales and potential income? Let me sharethe way we do this.

For the most part, we create our business plan oneyear at a time. We start out with an idea of whatprograms we’re going to create, workshops we’regoing to offer, or new direction we’re going to take togrow the business and get clients.

The next step is to map out our revenue plan, which includes:

- Deciding on program timing and putting the events on a calendar- Estimating the number of people who will take advantage of each offering- Determining the price point we can charge for each program

For passive income or information products, we base the estimates on our recent experience.There are two key factors:

1. How much we sell next year is directly related to what we sold last year2. How much we expect our list to grow also impacts the number of products we

can well

For example, years ago I had a list of 2,000 people which usually grew by 10 people eachweek. (That’s how many free CDs we usually sent out per week.) In addition, I knew I usuallysold about one system product per week. From these numbers, we forecasted what we couldsell in a year. So, if the list doubled to 4,000 people, we would probably be sending out 20 CDsper week, then we would likely double the number of systems products sold per week to two.

Over the years, this type of rudimentary math has held true for us and has been a good wayto project sales and income. Even today, the number of people that order the free CD directlycorrelates to the number of people who purchase system product.

To forecast your sales and income, you can follow this same method. Think about how manyproducts and services you have and the income that comes from them now in relationship tothe size of your list. You might also base your income on the number of:

- Current clients you have- Speaking gigs you do to get clients- Get acquainted calls you have

Even though this process is rather basic, it works and is a lot more practical that just picking anumber since it’s based on actual business experience.

Your Client Attraction AssignmentProjecting annual sales will give you the ability to see where you need to focus your time. Whatwould help grow your business? Do you need to create products, do more speaking, or offermore workshops to get clients and generate income? What has worked for your business in thepast and what do you want to focus on for the following year to get clients? When you planahead, it makes the workflow more realistic and balanced.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com