HOW TO

RESTRATEGIZEYOUR COMPANY IN AN ECONOMIC

CRISIS.

STOP FIGHTIN

G.

START ADAPTING.

RESTRATEGIZE.

RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATIONRESTRATEGIZE ≠ MERGERS AND ACQUISITIONSRESTRATEGIZE ≠ GROWTH AND EXPANSION

RESTRATEGIZE = HOW TO ADAPT TO AN ECONOMIC CRISIS

RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATIONRESTRATEGIZE ≠ MERGERS AND ACQUISITIONSRESTRATEGIZE ≠ GROWTH AND EXPANSION

RESTRATEGIZE =10 x RE

IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

1. REALIZE YOU ARE IN AN ECONOMIC CRISIS2. REDEFINE YOUR LEADERSHIP3. REESTABLISH YOUR MISSION4. REVISE YOUR VISION5. RETHINK HOW YOU COMMUNICATE IN YOUR MARKET6. REDEFINE YOUR VALUE PROPOSITION7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS8. REDESIGN YOUR ORGANIZATION9. REORGANIZE YOUR ALLIANCES10. REFINANCE YOUR COMPANY

OR TO PUT IT IN LESS WORDS:

TO GO FROM HERE…

A COMPANY IN AN ECONOMIC CRISIS

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

CrisisCrisis

TimeGeography

futurepastpresent

…TO HERE:

Economies- Knowledge

- ScaleInternal

ReorganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Step 2.

Step 3.

Step 4.

Step 5.

Step 6.

Step 7.

Step 8.

Step 9.

Step 10.

TimeGeography

presentfuturepast

Economies- Knowledge

- ScaleInternal

ReorganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Step 2.

Step 2.

Step 3.

Step 3.

Step 4.

Step 4.

Step 5.

Step 5.

Step 6.

Step 6.

Step 7.

Step 7.

Step 8.

Step 8.

Step 9.

Step 9.

Step 10.

Step 10.

TimeGeography

presentfuturepast

A RESTRATEGIZED COMPANY

GOT IT?

I KNOW.

TOO MUCH.

TOO FAST.

REWIND.

IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

1. REALIZE YOU ARE IN AN ECONOMIC CRISIS

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunicationEconomies

- Knowledge- Scale

InternalOrganization

Market

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Crisis

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

CrisisCrisis

2. REDEFINE

YOUR LEADERSHIP

3. REESTABLISH

YOUR MISSION

4. REVISE

YOUR VISION

HOW YOU COMMUNICATE IN YOUR MARKET

5. RETHINK

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Step 2.

Step 2.

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Step 3.

Step 3.

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Strategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Step 4.

Step 4.

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Step 5.

Step 5.

6. REDEFIN

EYOUR VALUE PROPOSITION

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

CrisisCrisis

Step 6.

Step 6.

7. REDISTINGUISHYOURSELF FROM YOUR COMPETITORS

Economies- Knowledge

- ScaleInternal

OrganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

CrisisCrisis

Step 7.

Step 7.

8. REDESIGN

YOUR ORGANIZATION

Economies- Knowledge

- ScaleInternal

ReorganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

CrisisCrisis

Step 8.

Step 8.

9. REORGANIZE

YOUR ALLIANCES

Economies- Knowledge

- ScaleInternal

ReorganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Step 9.

Step 9.

CrisisCrisis

10. REFINANCEYOUR COMPANY

Economies- Knowledge

- ScaleInternal

ReorganizationMarket

Restrategy Opportunities and threats

Align

Design

Design

Mission

Leadership

Vision

Value proposition

CompetitionAlliances

FinanceCommunication

Step 10.

Step 10.

RESTRATEGIZE =10 x REIT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.

COMPANIES HAVE TO ADAPT TO AN ECONOMIC CRISIS…

… AND RESTRATEGIZE IS HOW.

WHAT’S YOUR RESTRATEGY GOING TO BE?

How to restrategize your company in an economic crisis© 2009 Ouke ArtsRestrategy Consultantouke.arts@gmail.com