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To restrategize is not to maximize shareholder value, nor is it about mergers and acquisitions or growth and expansion. To restrategize is to adapt to an economic crisis. And it takes ten steps to adapt. (...)
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HOW TO
RESTRATEGIZEYOUR COMPANY IN AN ECONOMIC
CRISIS.
STOP FIGHTIN
G.
START ADAPTING.
RESTRATEGIZE.
RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATIONRESTRATEGIZE ≠ MERGERS AND ACQUISITIONSRESTRATEGIZE ≠ GROWTH AND EXPANSION
RESTRATEGIZE = HOW TO ADAPT TO AN ECONOMIC CRISIS
RESTRATEGIZE ≠ SHAREHOLDER VALUE MAXIMIZATIONRESTRATEGIZE ≠ MERGERS AND ACQUISITIONSRESTRATEGIZE ≠ GROWTH AND EXPANSION
RESTRATEGIZE =10 x RE
IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.
1. REALIZE YOU ARE IN AN ECONOMIC CRISIS2. REDEFINE YOUR LEADERSHIP3. REESTABLISH YOUR MISSION4. REVISE YOUR VISION5. RETHINK HOW YOU COMMUNICATE IN YOUR MARKET6. REDEFINE YOUR VALUE PROPOSITION7. REDISTINGUISH YOURSELF FROM YOUR COMPETITORS8. REDESIGN YOUR ORGANIZATION9. REORGANIZE YOUR ALLIANCES10. REFINANCE YOUR COMPANY
OR TO PUT IT IN LESS WORDS:
TO GO FROM HERE…
A COMPANY IN AN ECONOMIC CRISIS
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
CrisisCrisis
TimeGeography
futurepastpresent
…TO HERE:
Economies- Knowledge
- ScaleInternal
ReorganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Step 2.
Step 3.
Step 4.
Step 5.
Step 6.
Step 7.
Step 8.
Step 9.
Step 10.
TimeGeography
presentfuturepast
Economies- Knowledge
- ScaleInternal
ReorganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Step 2.
Step 2.
Step 3.
Step 3.
Step 4.
Step 4.
Step 5.
Step 5.
Step 6.
Step 6.
Step 7.
Step 7.
Step 8.
Step 8.
Step 9.
Step 9.
Step 10.
Step 10.
TimeGeography
presentfuturepast
A RESTRATEGIZED COMPANY
GOT IT?
I KNOW.
TOO MUCH.
TOO FAST.
REWIND.
IT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.
1. REALIZE YOU ARE IN AN ECONOMIC CRISIS
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunicationEconomies
- Knowledge- Scale
InternalOrganization
Market
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Crisis
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
CrisisCrisis
2. REDEFINE
YOUR LEADERSHIP
3. REESTABLISH
YOUR MISSION
4. REVISE
YOUR VISION
HOW YOU COMMUNICATE IN YOUR MARKET
5. RETHINK
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Step 2.
Step 2.
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Step 3.
Step 3.
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Strategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Step 4.
Step 4.
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Step 5.
Step 5.
6. REDEFIN
EYOUR VALUE PROPOSITION
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
CrisisCrisis
Step 6.
Step 6.
7. REDISTINGUISHYOURSELF FROM YOUR COMPETITORS
Economies- Knowledge
- ScaleInternal
OrganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
CrisisCrisis
Step 7.
Step 7.
8. REDESIGN
YOUR ORGANIZATION
Economies- Knowledge
- ScaleInternal
ReorganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
CrisisCrisis
Step 8.
Step 8.
9. REORGANIZE
YOUR ALLIANCES
Economies- Knowledge
- ScaleInternal
ReorganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Step 9.
Step 9.
CrisisCrisis
10. REFINANCEYOUR COMPANY
Economies- Knowledge
- ScaleInternal
ReorganizationMarket
Restrategy Opportunities and threats
Align
Design
Design
Mission
Leadership
Vision
Value proposition
CompetitionAlliances
FinanceCommunication
Step 10.
Step 10.
RESTRATEGIZE =10 x REIT TAKES TEN STEPS TO ADAPT TO AN ECONOMIC CRISIS.
COMPANIES HAVE TO ADAPT TO AN ECONOMIC CRISIS…
… AND RESTRATEGIZE IS HOW.
WHAT’S YOUR RESTRATEGY GOING TO BE?
How to restrategize your company in an economic crisis© 2009 Ouke ArtsRestrategy [email protected]
