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How To Run Your Brand Like A Presidential Campaign: Ensure Your Brand Wins @JoshGinsberg, Founder/CEO of Zignal Labs
@JoshGinsberg Founder/CEO of Zignal Labs
Arnold Schwarzenegger 3 POTUS campaigns
24 HOURS 24 SECONDS
Political Campaign
Crisis
Candidate
Crisis
Marketing Campaign
Brand
REALTIME
Observe
Orient
Decide
Act BOYD CYCLE
Campaign Crisis Product Launch
OBSERVE
OBSERVE
OBSERVE
OBSERVE
ORIENT
ORIENT (Part 1: Where)
ORIENT (Part 2: Who)
Decide
DECIDE
Act
ACT
1Political Campaign=Marketing Campaign. Candidate=Brand. Crisis=Opportunity. #PRSAICON
TAKEAWAYS (“Tweetaways”)
2 The 24-news cycle is now 24 seconds. Or less. #Realtime #PRSAICON
TAKEAWAYS (“Tweetaways”)
3
If you can complete two Boyd Cycles before your opponent completes one, you are probably going to win. #PRSAICON
TAKEAWAYS (“Tweetaways”)
4 Stay ahead of what the world thinks. @zignallabs #PRSAICON
TAKEAWAYS (“Tweetaways”)
THANKS / Q&A