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5 Ways to Save Your Video Contest Before It Sinks
What to do when you’re not getting the results you expected
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Branded video contests can be powerful engagement tools for marketers
But too often, marketers have a “set it and forget it” attitude when they launch and they panic when they don’t see submissions roll in after four, six, or eight weeks.
Save your video contest from embarrassment or failure by following
five tips to ensure your promotion is a success.
Staging video contest takes time and resources
Members tell us they appreciate deadlines and view extensions as unfair to those who may have already invested a significant amount of effort on their video.
1. Avoid Changing the Deadline
Cash prizes and awards are great motivators for engagement, but consider fun and edgy prizes that excite participants like an glamorous trip or a new job opportunity… you might even attract media coverage.
2. Sweeten the Deal
70% of submissions are uploaded in the last 24-48 hours of a video contest.
Track the contest’s metrics to help you gauge what you might have to do to get the video
contest in front of more people.
3. Is Your Contest Really in Trouble?
Double down on social channels that drive the most visits. Pursue targeted keywords and media that are most relevant to the audience participating in the video contest.
4. Promote Like Crazy!
Contestants may need a little inspiration to start producing films, or your audience may not have that many videomakers within the talent pool. Partner with an online creative community, like Zooppa, to get your contest in front of a videomaking audience.
5. Recruit Videomakers
There’s a diverse community of videomakers out there
These communities can have a tremendous impact on making sure your video contest produces the amazing results you’re seeking.
Zooppa generates high quality video and graphic design content for top advertisers and brand marketers through crowdsourcing.
• Twitter: @CrowdCreativity
• Blog: http://info.zooppa.com
• Email: [email protected]
5 Ways to Save Your Video Contest Before It Sinks
View the original blog post here
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