How to Speak to Your Facebook Audience

Social Media Education, Training & Support

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Facebook's operational bedrock is that of sharing; valuable content; and

engagement.

What is your Facebook strategy?

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Facebook (by way of its functionality) is a really good place to share the more

personable side to your business.

Define clearly who your target market is

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Tips on what to share on Facebook:

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1. Insights into the people behind the business

2. Provide content that helps educate your audience

3. Request direct feedback from your audience

4. Craft the kinds of messages that tinker with their thoughts and lead them to take action

5. Post photos of your business at work or products

6. And most importantly, be consistent

Some things to avoid doing on Facebook

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1. Obviously selling yourself2. Repeatedly selling yourself3. Being too directive4. Not listening5. Being patronising6. Pushing yourself on your Facebook

friends or other Pages (begging for LIKES, etc)

It's a delicate balance of subtly selling your worth and value to your audience in a

way that attracts them to you!

Facebook is not for aimless rambling

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Thanks for watching the quick share of this post...

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Want to read the full blog post with all our guidance?

You can read it here: The Social Intelligence Blog

Meet the author:Shelley Rostlund

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We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies.

We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us!

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