Shashikant S Kulkarni

Do not worry Start a New Business in the recession

Don’t compromise with the quality of the Product/Service

Start With Little CapitalBootstrap, do not go for institutional

funding (Request Family and Friends)

Reduce gestation period of business Instead focus on Monetization (e.g.,

A company which develops products & services must focus on Services, because that brings faster Cash)

Have a Committed team, with necessary domain expertise and proven track record.

Focus on ‘What We are doing’ and' How We can do it better’

In the due course don’t get defocused, confused and demoralized

Innovate

Always concentrate on ‘must-have’ rather than ‘nice-to-have’ products (Remember Wal-Marts “Save Money Live Better” philosophy

So don’t wait hurry up