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http://hiltoncopy.com What is content marketing and why does it drive business growth? Once you have a great product or service to offer you want to establish yourself as an authority in your field. Content Marketing is a tremendous way to add value to your clients and readers.
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Copywriting Helps Bring Your Dreams Closer
• Making more money?
• Helping more people achieve their goals?
• Living a life of freedom?
• Dominating your market?
• Bringing beauty and inspiration to others?
Are You Interested in:-
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How Can Online Content Help?
• Visibility. Your publications grow in authority over time as they are read, interacted with, and shared.
• Permanence. Unlike advertising where money is spent every time you want to be seen, once your blog
posts, articles etc. are published they keep on attracting attention.
• Authority. From earliest times writing and publishing has attracted attention and demonstrated expertise -
at the very least it shows you have enough perseverance to finish a manuscript.
• Service & Compassion. You care enough to share - and honestly, who would you rather work with:- the
person who shares answers, or the person who holds their secrets closely?
2 Key Applications of Copywriting
• Position yourself as an expert
• Answer questions
• Shorten the sales process
Content Marketing -to ATTRACT Leads
• Newsletters (Print & Electronic)
• Brochures
• Case Studies
Customer Retention -for LIFETIME Loyalty
It is more expensive to attract new
customers than to keep the ones
you have, so let them know you
value them.
Establishing authority and visibility helps
you attract more leads, convert them to
sales faster, as well as making you
more memorable and easier to refer.
Place of Advertising
• Quick results and targeted growth
• Products and promotions
• Testing keywords and your market
Great For:-
However:-
• Only works while you pay for it
• You want to work with a reputable provider
• If your website visitor numbers are incredibly high look at your
analytics to check whether they make sense.
ClickHere toBuy
SEO OptimisationALL your content should be SEO optimised when you post it
- this applies to articles, posts, videos, slideshows ... even Pinterest.
However paying for ongoing SEO optimisation of existing content is a waste of money.
Produce valuable content which your target market wants to read, add to it regularly, and your site will produce substantially greater ROI and
grow in value over time.
Own Your Home on the Internet - Don’t Rent it!
Your Website Is The Focus of Your Online Presence
• Independence
• Authority
• Control
• Future Proofing
• Saleability & Business Value
It should be hosted and controlled by you even if someone else manages it.
YourWebsite
Google+
PodcastEtc.YouTube
Slideshare
FacebookPage
Why?
Don’t be a share-cropper!
Online Content Strategy Focused on Your Own Website
• Linkedin - Company & Personal Profiles
• Facebook Page
• YouTube
• Google+
• Slideshare
• Podcast, WOMO, Quora, Other Sharing Sites
Traffic Comes to Your Website From:
YourWebsite
Google+
PodcastEtc.YouTube
Slideshare
FacebookPage
You ENGAGE on them, But they are not the FOCUS of Your Efforts!
How Do You Focus Attention on Your Own Website
• Create Content & Publish Regularly on Your Site
• Optimise Your Content & Site for SEO
• Use Google Authorship to Build Authority
• Publicize Your Content on Other Sites
• Interact Generously With Others on The Web
YourWebsite
Google+
PodcastEtc.YouTube
Slideshare
FacebookPage
Givers Gain!
What Does An Online Content Strategy Look Like?
• Post Interesting Visual & Audio Content
(YouTube, Slideshare, iTunes, Pinterest,
Vimeo, ...)
• Engaging title so readers will want to read
• SEO optimised description
• Link to your website
#1 - Off Your Website:
What Does An Online Content Strategy Look Like?
• Regular (at least weekly) Updates
• Blog posts
• Enhanced Visual Content - narrative added to offsite
• Enhanced Podcast (Show notes with links, outline)
• Case Studies etc.
• Everything Should Have
• Engaging titles
• SEO optimised description, tags for organic visiblity
• Links so it is easy to share, request to share
#2 On Your Website:
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What Does An Online Content Strategy Look Like?
• Promote Your Content with Links to Your Website
• Google+, Twitter, Facebook
• Linkedin (Personal & Company)
• YouTube, iTunes,
• WOMO, Quora, Other Sharing Sites
#3 On Social Media and Other Sites:
How To Be A Power Sales Team!
• It Costs You Nothing
• It Helps Your Team Access Your Network
• You Provide a Service to Members of Your
Network
• Givers Gain!
Share Each Other’s Content On Social Media and Other Sites:
