BLACK = serious, sophisticated,

elegant

BLUE = trustworthy, stable,

serene, cool

BROWN = wholesome, organic,

down-to-earth

GRAY = neutral, mature

GREEN = safe, environmental,

friendly

ORANGE = emotional, positive,

exciting

PURPLE = opulent, contemporary,

royal

RED = passionate, negative,

dangerous, hot

White = pure, peaceful, clean

YELLOW = cheerful, sunny,

cautious

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