Copyright © 2011 Grow Socially, Inc. All Rights Reserved.

John Foley, Jr.CEO/CMO, Grow Socially, Inc.

Before I Begin …►Please Turn Your Phone ON!

@johnfoleyjrhttp://www.slideshare.net/growsocially

Find presentation here:

John Foley, Jr.Grow Socially, Inc – Support

Services Online Marketing/Social Media Plan, Manage, Execute and

Measure

interlinkONE – Software (SaaS) Enterprise Marketing

Management Software Plan, build, manage, execute

and measure all marketing activities

15 Years Woot!

I love Mar(H)ketin

g!

Where to Find MeBooth 3661 &Booth 3662 – Marketing Pavilion!

interlinkONE (3661): Multi-Channel Marketing Software

Grow Socially (3662): Online Marketing Services

Overview►Social Media Marketing

Plan►What to Talk About

(Content)►Build and Monitor your

Audience►Measuring effectiveness►Wrap-Up / Q & A

It all starts with a strategy and a plan.

Use Social Media EffectivelyStart with a PlanAddress GoalsMake a Schedule

Know What You Want to Do

Effective Social Media Strategy►Online/Social Media Marketing Plan►Website is the Hub: interactive and

engaging?►Search Engine Optimization

Online Marketing Plan

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in CRM

Mail -Monthly Newsletter

Marketing Calendar

Phone Calls

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

Marketing Calendar

Social Media Marketing Plan ►Describe Business and Its Goals►Know Your Audience►The One Thing►Humanize Your Brand►Content Resource &

Distribution Strategy ►Measure Your Success

Strategy Before Tactics!

$

Optimize / Social FriendlyBlogs

eNewsletter Sign-UpsWhite PapersLanding Pages

OffersEmailsPolls

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share

Social Media Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified Leads

Sales

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What does your audience care about?►Community►Conversation►Networking►Relevant

Information►Relationships►Customer

Service►Immediate

Information

What is your audience searching for to find you?

Make a Keyword Library

Maintain a List of Keywords

Share them with your team

Use them in blogs, tweets, you tube posts etc

Use them in your social profiles/bios

Create a Blog►Humanizes Your Brand

►Improves SEO

►Share Expertise

►Gives You Great Content to Tweet!

►Allows For Engagement

Know Your Audience Who Are They?

Where Are They

Cyclically?

How Do They Use Social Media?

Your Target AudienceDefine Target Audience Audience Acquisition

►Prospecting►Customer Service►Partner

Management

DiscoverEngageGet Found

Is everyone interested in the same communication?

I’m on Twitter

I still email

I use Facebook,Twitter & LinkedIn

I love my mail

I Google for my

information

Where are your prospects and customers getting their information?

Tools for Finding PeopleFollowerWonk.com

Search.Twitter.com

Google+ Search

LinkedIn / Groups

Tip! CRM/Social Intelligence

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How to Measure Success?►Site Traffic►Downloads►eNewsletter Sign-Ups►Blog Comments►Questions►Shared Links►Re-Tweets►Followers►Who’s talking about you and how►Show me the money

Tools for Measuring EffectivenessLink Shorteners

iLink.MeTinyURL.com

Google AnalyticsWebsite

InsightsLinkedIn, Facebook, Twitter, YouTube

Tools for Listening

COMPANY

WEBSITESocial Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and OutboundWhitepaper

s,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions

on Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM

Getting More out of Twitter

Use it to engage others (marketers, customers, partners) in conversations

Participate with the #PrintChat community

Getting More out of FacebookPay attention to News

Feed OptimizationPost pictures, videos,

Questions, etc.

Promote your page via print, email, & web!

Getting More out of YouTubeCapitalize on SEO/link-

building opportunities:

Link to your website in Video Description!

Use Keywords

Getting More out of LinkedInParticipate in Groups –

Active Engagement there!

Expand beyond only Print Groups… find where your customers & prospects are.

Getting More/Started with Google+-Audience is not huge, but…

-Google is incorporating it with other Apps (Gmail, Docs, Reader)

-Get an invite/Create a profile

-Connect with marketers (lots of them there)

Fundamentals for all Networks1. Build your network

2. Engage with the network you have built

3. Be relevant

4. Be consistent

5. Track and analyze

Your Website & Social MediaSocial-friendly,

searchableInteractive

BlogsCommentsLanding PageeNewsletter Sign-UpsWidgetsWhitepaper downloads

Calls to action for people to raise their hand

MUST BE ENGAGING!

Create Marketing CampaignsIntegrating content creation, distribution,

customer engagement, and measurement of your marketing efforts can increase campaign

effectiveness.

Social Media Wrap Up►Start with a Plan►Create a Online Marketing Strategy►Incorporate Your

Social Media, SEO and Website

►Measure the Results!

Q & A / Contact Me!

iFlyMobi.comQR Code

http://ilink.me/JR

Wanna Chat?Booth 3661

& Booth 3662

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