How To Write A Business Case

4 Steps To A Perfect Business Case Template

Making Your Case

Yes, poor planning and lackluster top management support can kill otherwise well-built projects, but right up there

is also the inability to make a convincing business case for your project. Luckily for you, the presentation provides

a step-by-step guide for not only building a strong business case, but creating a business case template you can

use again and again. Let’s get started…

Introduction to Writing a Business Case

Before we consider how to write a business case, we must deal with the following 3 questions:

What is a business case?

Why you need a business case?

When do you use a business case?

What is a business case?

One of the first things you need to know when starting a new project are the benefits of the proposed business

change and how to communicate those benefits to the business. If you don’t know these things there is little point

proceeding. This is why a business case exists.

The business case is developed during the early stages of a project and outlines the why, what, how, and who

necessary to decide if the project is worth continuing. It’s first developed during an initial investigation, has much

more detail and should be reviewed by the project sponsor and key stakeholders before being accepted, rejected,

cancelled, deferred, or revised.

Agile Marketing 101

Raechel Duplain

Workfront