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©2011 Quest Software, Inc. All rights reserved.
Case Study:How Tyrone Systems Leveraged
World Cup Cricket 2015
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©2011 Quest Software, Inc. All rights reserved.
Cricket is a religion in the Indian subcontinent. We wanted to
Connect Tyrone with the World Cup Cricket in such a way that it
Leverages the cricketing wave with a relevant context
We saw how a few MNC technology companies sponsor and leverage sports
Internationally but did not see any Indian technology company doing the same
With the Cricket & World Cup association we wanted Tyrone to be seen
By the target audience in a new setting, wanted people to be pleasantly
Surprised by a communication and content strategy that is also welcoming
and refreshing + Create a thought leadership by connecting cricket with technology
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©2011 Quest Software, Inc. All rights reserved.
• Increase Number of People Engaged
• Increase Traffic on our Website
• Increase our Social Reach
• Increased Thought leadership
• A way to connect Tyrone with their potential and
existing customers
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©2011 Quest Software, Inc. All rights reserved.
• Created a Microsite (Subdomain) for Cricket World Cup.
• Get interesting & original content around, cricket and
cricket + technology written by professional writers, employees
of Tyrone and their customers and channel members
• Leverage cricketing communities on social media
• A participation program integrating social channels & microsite
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©2011 Quest Software, Inc. All rights reserved.
Facebook Tab With A
Daily Contest
Contest Post
Daily Excitement
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©2011 Quest Software, Inc. All rights reserved.
Cricket Quotes & Humor-
Memes that are likeable and shareable
Cricket Humour
Sticky + Shareable Content
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©2011 Quest Software, Inc. All rights reserved.
Original Tech + Cricket Pieces
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©2011 Quest Software, Inc. All rights reserved.
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©2011 Quest Software, Inc. All rights reserved.
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Before Contest After Contest
Around 40% increase in overall social reach
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©2011 Quest Software, Inc. All rights reserved.
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Almost DOUBLE People Engaged
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©2011 Quest Software, Inc. All rights reserved.
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3X Pageviews on Tyrone corporate site
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4X Increase in Unique Visitors on Tyrone Website
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©2011 Quest Software, Inc. All rights reserved.
If you want to work with us kindly mail at: [email protected]
Or visit www.dotConverse.com
