Howard Schultz: Total LeadershipSpring 2014 - Christopher Lam

Accomplishments• Graduated from Northern Michigan University on Football Scholarship with a B.S. in

Communications

• Rose to Director of Sales for Hammersplast a plastics company

• Identified opportunity with Starbucks and joined the company as Director of Retail and Marketing

• Saw the opportunity in Beverage (Milan Visit) and started his own coffee chain “Il Giornale” in 1985

• Purchased Starbucks with the help of investors in 1987 and renamed, company Starbucks Coffee Company

• Built Starbucks to 17,600 stores in 2012, from less than 10

• Served on over 20 boards including Dreamworks SKG

• Co-Founded Private Equity Investment Company Maveron LLC.

• Starbucks opens a store every 12, attracting 44MM daily customers in company stores.

Howard Integrates 4-Way Wins in the domains of his life

CommunityPartnerships

DonationsEconomy

• FamilySherriJordanAddison

SelfReflection

SportsFaith

CareerPassion

AuthenticityTransformative

Personal Story Defines Career Values:“My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.”

"Other companies have announced that they won't provide coverage for spouses; others are lobbying for the cut-off to be at 40 hours. But Starbucks will continue maintaining benefits for partners and won't use the new law as excuse to cut benefits or lower benefits for its workers,“

Starbucks provides

health insurance to

ALL Part-time and

Full-time employees

“Being Real” Takeaway #1

“Being Whole” Takeaway #2

• Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

• " The lens in which we are making that decision is through the lens of our people. We employ over 200,000 people in this company, and we want to embrace diversity."

• "Treat people like family, and they will be loyal and give their all. Stand by people, and they will stand by you.”

• “If you feel, respectfully, that you can get a higher return than the 38% you got last year, it’s a free country. You can sell your shares in Starbucks and buy shares in another company. Thank you very much.”

“Being Innovative” Takeaway #3

"What Starbucks has created around coffee is an extension of the front porch. If you look at the UK, the English pub is an extension of people's homes but for a different beverage. Our stores have become a gathering and meeting place in addition to the coffee."

"While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things."

“It is no longer enough to serve customers, employees, and shareholders. As corporate citizens of the world, it is our responsibility — our duty — to serve the communities where we do business by helping to improve, for example, the quality of citizens’ education, employment, health care, safety, and overall daily life, plus future prospects (2011)”

Total Leadership Takeaway #4

“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see” - Onward

“A great business has to have a conscience. You have to know who you are and who you are not.”

“I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.”