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CONTENT, MARKETING & STRATEGYLet’s turn your website into a profit center
BRANDING
DEVELOPMENT
STRATEGY
CONTENT
PROJECT MANAGEMENT
DESIGN
MARKETING
Boutique
Marketing
with Krista Magidson,
Founder of Boutique Marketing
TIME TO RETHINK HOW
YOU APPROACH YOUR
WEBSITE AND MARKETING
AND SELLING STRATEGY
Your website is an
integral part of your
selling strategy
3 ELEMENTS OF A
WINNING WEBSITE AND
SALES STRATEGY
1. CONVERSION
STRATEGY
2. HAVE A PROFESSIONAL
LOOKING WEBSITE
3. TRAFFIC
CONVERSION AND LEAD
GENERATION
1. Think about your positioning
2. What action do you want your visitor to take?
3. Create a site map
4. Lead generation on the site
5. IFO (Irresistible Free Offer)
6. Contact information displayed on each page
7. Have an email, autoresponder campaign ready
8. Large text
9. Great Headlines
MASTERING THE CALL
TO ACTION (CTA)
1. The more expensive or complex your product the
more time your prospect will need to complete the
purchase.
2. Create a sales funnel
3. Opt-in on homepage or landing page
4. Have a killer IFO (Free demo, white paper, report,
etc…)
5. Autoresponder campaign—email converts
YOUR WEBSITE BASICS
1. People know who you are and what
services you provide.
2. Your site is professional, easy to
navigate, and easy to use.
3. Use real photography when possible.
4. Have third party endorsements to
build trust.
5. Make it easy for people to contact you.
YOUR WEBSITE
ADVANCED
1. Use your website to build your personal and business brand.
2. Typography, images, colors.
3. Have video on your website.
4. Opt-in on your website.
5. Hone your messaging and write for online.
6. Have a clear Call-to-Action
7. A professional looking website builds trust.
What does this company do?
What does this company do?
Build a Better Brand and Set Yourself Apart from
the Competition
A Professional Design Builds Trust and Credibility
Messaging and Readability are Key
DRIVING TRAFFIC TO
YOUR WEBSITE
• SEO/Keyword
• Directories
• Meta tags
• Searchable page titles
• Pay-Per-Click
• For your IFO
• Special Promotion
• Blog Content
• Guest Blogging
• Press Release
• Smart Social Media Advertising
• Networking
• Gathering emails and adding them to
your list
ABOUT SEO
(SEARCH ENGINE
OPTIMIZATION)
Google has it all…mostly
ABOUT SEO
(SEARCH ENGINE
OPTIMIZATION)
Great ORIGINAL Content Gets You Ranked
1. Google’s #1 concern is user experience.
2. They want you to have great content.
3. Content builds trust, reputation, authority.
4. Buying canned content hurts more than it helps.
5. SEO specialists to build backlinks (links from other sites).
COMPLIMENTARY
30-MINUTE WEBSITE
STRATEGY SESSION
HOW TO TURN YOUR WEBSITE INTO A PROFIT CENTER
Presented By:
Krista Magidson, Founder and Chief Content Creator for Boutique Marketing.
For more information or to schedule your complimentary 30-minute, no-obligation
website strategy session
Email: [email protected]
Call: 310-529-9294
Visit: www.BoutiqueMarketingGroup.com