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Results of the InSites Consulting research project on authentic brands and Generation Y.Key learnings on what makes brands HUMAN and authentic.
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Thanks @barbver for the pics
//Template 1 • Tekst
//Uniqueness by stealing from other industries
Domino’s pizza case
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
How social media could be more social
• Read instead of write • Ask for feedback (rather than wait) • People (staff) instead of company
Thank YOU Hannes Willaert for the slidedeck design
Remember:
• 3 sources of authenticity • Human traits we like (next to WOM) • Re-humanize with “PEOPLE” ! • Pick up your book or city postcards • Keep smiling J !
Real or fake? interactiemomentje
www.howcoolbrandsstayhot.com