PowerPoint-presentatie

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OUR SHERO AT THE HART OF HUNKEMOLLER

ENABLES US TO CREATE TRUE BRAND AMBASSADORS

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JOLANDE VAN DER MEERGLOBAL MANAGER LEARNING & DEVELOPMENT

With Hunkemller since January 2014Recruitment, Individual & team development, training & coachingHolds a Master degree in Organizational Psychology

True Brand AmbassadorsRecruitment ProcessThe Perfect On-boardingInduction PeriodContinuous DevelopmentThe employee journey

Dit is het verhaal waar ik jullie in wil meenemen. Onze klant staat centraal en zij benvloed ons hiring proces, on-boarding, Introductie & trainingsactiviteiten activiteiten4

OUR SHEROIT ALL STARTS WITH HER

We hebben een Shero, zij is onze klant focus. Het woord Shero is een combinatie van de woorden She en Hero. We kijken naar haar behoeften en hebben onze strategie zo gebouwd dat we kunnen voldoen aan haar koop behoeften.

Ze is in de twintig, woont in een stad, is ambitieus, heeft een actief sociaal leven een vriend, houdt van winkelen en is actief op social media

Onze Shero staat centraal bij ons, ze is onze muse. We hebben haar in gedachte als we onze collectie ontwerpen, bij het maken van marketing campagnes, ontwikkelen van trainingsactiviteiten, bij alles wat we doen. Zij staat ook centraal bij ons recruitment en onboarding proces.

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OUR BRAND VISION , BRAND VALUES & BRAND PROMISE

Our vision:

We always stay in touch with out customers, offering passionate and sexy products in an inspiring and fun environment!

Dit zijn onze kern waarden, visie & brand promise 6

HIRE FOR ATTITUDE& TRAIN FOR SKILL

StoresEmployees have to be sheros to relateConfident that we have the tools to train for skills

HQDifferent roles cannot all be sherosEmployees have to understand the DNA and have to be able to relate

NO CONCESSIONS CAN BE MADE AS OUR SHERO IS AT THE HEART OF EVERYTHING WE DO!

Onze Shero is ons DNA. Omdat onze waarden en onze Shero zo centraal staan willen we mensen hebben die zich identificeren met onze klant en de waarden. We kijken naar gedrag. We zoeken mensen die gepassioneerd zijn over het merk, extravert en klantgericht zijn. Daarom nemen we mensen aan op gedrag en trainen we op vaadigheden7

Hi,I just thought to write you back.One of the best inspiring rejection emails I have ever received from any brand. It isdefinitely giving me so much of good feeling about Hunkemoller.Thank you . Wish you good sunny day ahead.With best regards

VIDEO RECRUITMENT & PROFILINGOUR HIRE FOR ATTITUDE TOOLSStores / volume recruitment:Pre selection based on personality and availabityEfficient and fast process Skills become secundary

HQ / specific recruitment:Pre selection based on personality and skillsEfficient and fast processPersonality becomes more important

When a candidate is not into Video recruitment, (s)he cant be into Hunkemller either.

Tot een jaar geleden keken we nog steeds naar cvs. Als iemand bij de Livera had gewerkt werd ze aangenomen. We keken dus naar vaardigheden en NIET naar gedrag. Dat moest anders. Om echt op gedrag te kunnen selecteren zijn we dit jaar met Video Recruitment begonnen. Video Recruitment helpt ons om echt op gedrag te kunnen selecteren. Winkels vs HQ8

WELCOME APPHKM AMBASSADOR BEFORE YOUR FIRST DAYBeing engaged in the brand from the first dayCreating Brand Ambassadors from the first dayGiving new staff the Hunkemller experienceEach value is a chapterFun and inspirational environmentConfident on your first dayChecklists and preperation

People are most motivated in the time between signing their contract and their first working day. It is such a shame not to use this time to on-board people in your organization. We wanted people to be excited, passionate & feel confidentIn retail there is often not a lot of time to train. It is essential that new employees are engaged in the brand fom day 1. We want them to be totally on brand before they start. Thats why we developed the Welcome App with Appical. The Welcome App gives you insight to the business and tells you about the brand. Its about giving new employees the HKM experience so that they feel passionate, proud & confident on their first day. It helps them to be prepared! It helps us to give new empoyees the perfect on-boarding experience. The Welcome App is the link between the Recruitment phase and the formal Induction period. 9

WELCOME APP VIDEO

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World Class Service needs World Class Training

Objective: Consistency in knowledge & consistency in training

Online certification modulesTrain to Train Certifiation ProgramWorldwide network of trainersProduct knowledge

Objective: Consistency in knowledge

Online Certification ModulesTrain to Train Certification Program Product Knowledge11

Objective: Consistency in knowledge

Online Certification ModulesTrain to Train Certification Program Product Knowledge12

Love to workPROUD OF MY TEAM!I challenge you!Happy!Im a bra expert! =)Setting a great example!YES I DID IT!After 17 years of working for HKM, still learning! #Inspired by HKM Academy

Social, Passionate, InTouch komt hier allemaal samen13

IN TOUCH PASSIONATEFUNGREAT PLACE TO WORKCREATING BRAND AMBASSADORS

INSPIRINGSEXY

Our external values are the same as our internal values. We want to create true HKM Brand Ambassadors.We live the values.

In Touch: Employee App (InTouch App)Passionate: Passionate Commitee about Product & WCSSexy: Altijd wat lastiger Let those Sexy legs do the talkingInspiring: Inspiring Events & LearningFun: Fun commitee, acties HQ, leuke events14

Hunkemller, a great place to work!

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