Embed Size (px)
Citation preview
chase adventure
By: Kim Lyons
THE BRAND
“Supplying the world with boots it can rely on – anywhere from city rainstorm to a muddy mountainside”
o The Beginning: 1856o Over The YearsoWhat Is Hunter Boots Today?
TARGET AUDIENCE
o 18 – 35 Year Old Femaleo Tastemakerso Trendsetterso Value Fashiono Embrace Culture
BIG PICTURE
o Strengthen Brand Loyalty o Promote Consumer Engagement
o Increase Brand Awareness
GOOGLE ADWORDSo Keywords and Search
Engine Optimizationo $225 per dayo 900 clickso Mobile Optimization
SOCIAL MEDIA
#ChaseAdventure@HunterBoots
BLOGGING
o Promotional Tradeo Influential Bloggerso Dedicated Content and Features
KEY PERFORMANCE
INDICATORSo Social Media Metrics
• Facebook 18%• Twitter 30%• Instagram 30%
o Track Mentions & Shares
o Product Sales
BUDGET
$65,000
o Mobile Optimization & Web Modification - $10,000
o Google AdWords - $22,950o Agency Fees - $24,000o Donated Products - $2,100
SUMMARY
This digital marketing campaign is providing the opportunity to connect people through their
travels, passions, explorations and adventures – all accompanied by Hunter Boots.
