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I built it and they didn’t come..

A Technology Adoption Saga

Columbus Brown

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Field of Dreams

If you build it, they will come

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Has this happened to you?

Built it and they:

• really, really HATE it

• still used the old stuff

• said it bombed

• didn’t promote it

• gave no feedback

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Field of Dreams Adoption Model

Can the movie plot serve as a good framework?

• Vision

• Build

• Paranormal Implementation

Let’s Explore

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Field of Dreams Adoption Model

Vision• Heard Voices• Got a Vision• Got Support

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Field of Dreams Adoption Model

Build• Roll up your sleeves & get to work• Deal with the Hecklers• Problems & Opposition Show Up

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Field of Dreams Adoption Model

Paranormal Implementation• GHOSTS?• Family drama

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Field of Dreams Adoption Model

Conclusion

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Field of Dreams Adoption Model

Conclusion• You need GHOSTS to make this work

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Getting the right GHOSTS

• G - Good Story

• H - History

• O - Org. Change Management

• S - Sponsorship

• T - Tools

• S - Simplicity

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G-Good Story

“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman

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H-History

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O-Organizational Change Management

Some of that fluffy stuff

Set of tools, processes, skills, and principles

Managing people side risksAchieving desired and required

outcomes

[org.]+[change]+[management]

What is the difference between change management and project management?

What are some misinterpretations?

How else do you view or describe change management?

• Lower productivity• Passive resistance• Active resistance • Turnover of valued employees• Disinterest in the current or future state• Arguing about the need for change• More people taking sick days or not showing up• Changes not fully implemented• People finding work-around’s• People revert to the old way of doing things• The change being totally scrapped• Divides are created between ‘us’ and ‘them’

2007 © Prosci

Unmanaged People Side Risks

Adoption, utilization, team proficiency will directly impact business results

Speed of adoption How quickly will people

get on board?

Ultimate utilization How many people are

on board?

Proficiency How much improvement occurs when people are on board?

Unmanaged People Side Risks

Change management directly impacts business results

Stability

Project begins

X

Return on Investment Scenario 1:

Proactive Change

Scenario 2:Reactive Change

Scenario 3:No Change

Stability Point

Cash Flow Factors

program Time (periods)

Net cash flow of

period

0

+

-

This slope and shape is determined by speed of adoption

The height of the benefit after implementation is

finished is based on ultimate utilization

Proficiency contributes to the ‘height’ of ongoing

benefits

Proficiency contributes to the ‘height’ of each

benefit

ROI of Change Management Model

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S-Sponsorship

Top factors for project success

Factors:

1. Effective and strong executive sponsorship

2. Buy-in from front line managers and employees

3. Exceptional team4. Continuous and targeted

communication5. Well planned and organized

approach

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T-Tools

Business Model Canvas

Prosci Change Management• 4P• ADKAR

Business Model - Definition

A way to describe the rational of how an organization:

Creates Delivers Captures Value

Sound like a business plan?

Business Model Canvas - Definition

A one page model that captures 9 key assumptions about the business

Interactive Visual Scalable (napkin or whiteboard or work of art) Not a business plan – think agile vs. waterfall

Business Model Canvas

9 Building Blocks

Importance of Business Models

Help business owners see opportunities they are swimming in

• Want to be the first call they make when they have a wicked problem

• We want to provide them with the framework for innovation

Need ways to help business owners:

• Simply capture ideas in a standard but scalable format

• Visually communicate ideas in a way that builds shared understanding

• Quickly iterate, explore, and diagnose these ideas

Importance of Innovation

Chief Engineer leaves Edison

Illuminating company in 1896 after

being encouraged by Thomas Edison

to experiment with automobiles.

Henry Ford

After selling his first video game at

the age of 12 for $500, later uses his

$165M fortune from selling Paypal to

Ebay to create electric car co. Tesla

and commercial space co. Space X.

Elon Musk

“While key industry changes seem to be driven by new products or technologies,

industries are disrupted by new ways of creating and delivering value

to customers, employees, and communities”

Connecting Business Models with Innovation

Our business owners today are now under constant attack from disruptive technology,

startups, and business model innovators

Business Model Innovation enables us to help an established business:*

• Tune up their current business model

• Determine if proposed ideas are a good cultural “fit”

• Leverage existing capabilities

• Create new models for departments, products/services, or new business

*Source - https://www.innovationmanagement.se/2014/03/10/how-to-do-business-model-innovation-for-the-established-firm/

Running with the Canvas

Ways to Use the Canvas

• Help business owners understand typical business model for their industry

• Document their existing business model

• Develop a Brand New Product, Service, or Business

• Facilitate a session to develop corporate or departmental Strategy

• Elicit high level requirements for a New Product/Service when company silos

prevent cross dept. collaboration

• Recommend a New Service/Product based on Cultural fit or required Revenue

• Design/Modify a New Service or Product based on customer feedback or insights

Business Model CanvasKey Partners Key

ActivitiesValue Proposition

Customer Relationship

Customer Segments

Key Resources

Channels

Cost Structure Revenue Streams

www.businessmodelgeneration.com

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4P’sConnect Change Mgmt. to Bus. Results

Project Name Purpose Particulars People

What is the project under

consideration?

What are the goals or

outcomes that the project is

trying to achieve?

What is actually being

changed?

Whose day to day work will be

impacted?

Prosci methodology: 4P’s

Prosci methodology: ADKAR

Awareness

Desire

Knowledge

Ability

Reinforcement

Regardless if it’s a change in behavior for a personal situation or a change made in the workplace, ADKAR is all encompassing.

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Simplicity

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Simplicity

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Get the right GHOSTS

• G - Good Story

• H - History

• O - Org. Change Management

• S - Sponsorship

• T - Tools

• S - Simplicity

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What Did We Learn Today?

• The importance of story telling• How organizational change management works• 3 factors affecting adoption and how you can

measure them• The importance of simplicity in developing any

solution

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CB1492 Columbus Brown

cbus@cb1492.com