Business in the Age of the Internet

THE WORLD HAS CHANGED

It is connected

Successful businesses exploit the net

A web page is not enough

The potential is transformative

ECONOMIC UNDERPINNINGSmall businesses in particular tend to transform productivity growth in to real growth in comparison to large corporations which tend to stockpile capital reserves for M&A activity and greater returns to shareholders through dividends

PROVEN METHODOLOGY

Based on School for Startups: Socratic Method and Action Learning

Piloted at MADE In 48 Hours

Ecademy is the leading small business social media training provider

“The intensive boot camp will show you every which way for leveraging the internet to accelerate growth, lower costs and increase profits”

“The quality of the speakers- when you are being told how to do something by someone who has done it themselves, you become more focused on paying attention”

“The delivery of the whole event appeared seamless, the quality of speakers excellent, the application of solutions was immediate.”

91% OF THE DELEGATES SAID THEY WERE VERY AND EXTREMELY SATISFIED WITH THE CURRICULA FOR IN 48 HOURS.

ECADEMY

Penny Power is the leading UK

expert on social media

training.

The BookThe Online

Training ToolsMethodology

Online video teaching

Self-paced learning

THE TEACHING PROGRAMME

BOOT CAMPS Intensive one day or multi-day learning events for all the entrepreneurs

BROADCASTSPre-recorded broadcasts for web-streaming or download covering specific topics in detail including tutorials by noted experts

WEB FORUMOnline, always on, forums for immediate support and keeping in touch with the community

BOOTCAMPS

The three workshops would each be held at each of the thirty regions defined by the current Local Economic Partnerships. (LEPs) Thus a

Total of 90 boot camps would be held for a total of 120 teach days (1 x 2 day + 2 x 1 day bootcamps).

The boot camps would be provided between January - April 2012 on a rolling road tour basis

MARKETING

SALES

FULFULLMENT & INFRASTRUCTURE

MARKETINGDAY ONEBranding• The culture of the online world

– how to adapt to the social culture

• Creating a repuation and building influence – online branding

• Know Me, Like Me, Follow Me – a process for building pipeline

• Achieving connectedness – through location and network integration

• Creating daily, weekly and monthly habits to feed your followers

DAY TWOB2B marketing

Vendor Sponsors

Presentations 

Traffic generation • SEO• SEM• Social Media• Display

Advertising• Location based

(e.g. Groupon)• Email marketing

and tools

SALES• Fundamentals - price, selection, delivery, availability,

discovery • Ecommerce solutions • Payment Services

– PSPs, PayPal, CBA, Google Checkout 

• Marketplaces – Amazon– eBay– Etsy– Rakuten/Buy– Asos, Tesco etc. etc.

• Mobile ecommerce• Affiliate models • Pricing models & Promotions -

FULFILLMENT & INFRASTRUCTURE

FULFILLMENT / SERVICEFulfillment services • Amazon• PF/TNT/RM etcDIY Fulfillment Customer support

 

INFRASTRUCTUREProcurement (e.g. AliBaba) Office and Productivity Tools• Cloud basics - free/low cost tools• Google Office suite• Microsoft 365• Manymoon• BasecampFinancial • Sage• Intuit• BrightpearlCRM • Salesforce, Highroose, ZooplaStorage • Amazon, GoogleHR

BROADCASTSBeginning the month after the first boot camp the iBusiness team will begin to produce and deliver broadcast quality 30 minute and one hour shows for web streaming on each of the subject matter themes covered in the live events.

• Branding• Social Media Marketing• SEO• Web Advertising• Location based Marketing

(local marketing)• Mobile Marketing• eCommmerce• Web Shops

• Affiliate Marketing• Fulfillment• Procurement• Web SAS Accounting &

Financial Management• eBanking• Group Productivity• CRM and Customer

Satisfaction• Human Resources

THE THEMES WILL INCLUDE:

WEB RESOURCESTWO KEY RESOURCES:

Dedicated iBusiness Programme Website

Ecademy core website & community

The two site will be fully integrated and inter-operable specifically for support of this programme

iBUSINESS WEBSITE

Event PlayThe WallThe LibraryThe Course Materials

THE ECADEMY COMMUNITYPLATFORM SUMMARY• Messaging: Connect to the right people

with unlimited network messaging and contacts

• SEO : Built in Search Engine Optimization (SEO) for all content and profiles

• Company Profiles : Present expertise, products and services using Social Media content and assets

• Social Media Feeds Connect, distribute and share all your social networking and social media activity with NetNews feeds

• Online Brand :Build your online brand and reputation with your own blog

• Marketplace : Market your business with unlimited Marketplace adverts

• Networking Groups : Extend your brand and network running your own networking groups and events

BUILDING ‘SOCIAL’ CAPITAL WITHIN SME’s BY LEVERAGING THE ‘SOCIAL WEB’

• Human Capital• Financial Capital

• SOCIAL CAPITAL

THE GOOGLE ‘SOCIAL’ AFFECT PAGE ONE

Ecademy blogs

Ecademy profile

YouTube

My blog

Slideshare

Wikipedia

PAGE ONE CONTD…

KLF blog

linkedIn

Twitter

newspaper

PAGE TWOFaceBook

Women’s everything

EBA

Amazon

UCL

WHERE ARE THEY NOW IN THEIR SKILLS?

• Awareness?• Motivation?• Understanding?• Doing?• Habits?

UNDERSTAND THE WEB LANDSCAPE

• Their Internet Web Strategy

• Suspect, prospect, Customer– Website– Ecommerce– Buying– Selling– productivity

• Transactional• Business Tone and strategy• Their formal networks

– LinkedIn

• Their Social Strategy• Stranger, Friend,

Follower– Twitter– FaceBook– Ecademy– LinkedIn– YouTube– Klout etc

• Social - Supportive• Social Tone• Their informal networks

Ecademy – Philosophy and Framework

KNOW MEStrangers Social MediaBroadcasting

Collecting and Sharing Knowledge

FOLLOW ME

Followers Leading- who are you serving?

Network value – Knowledge and people

Friends Social NetworkingConversation

Collecting and Sharing People

LIKE ME

DEVELOPING THEIR FREEMIUM MODEL

Social Media

Product 4 prospects, quick win

Core BusinessFull solution Second sale

What next?

WE HAVE TO THINK ‘COMMUNITY’ - SME’s ARE AN ECOSYSTEM THAT

‘SHOULD’ WORK TOGETHER

SHARED RESPONSIBILITY

iBusiness Team: Curricula, Teaching, Support, Management

BIS: Endorsement, Support with Sponsors

LEPS: Venue, Catering & Promotion.

RGF: Funding

Small Businesses: Participation, small funding

Commercial Sponsors: curricula support & funding

SPONSORS & PARTNERSTHREE LEVELS:

CURRICULA PARTNERSThe two site will be fully integrated and inter-operable specifically for support of this programme

PRESENTATION PARTNERSProvide curricula and have opportunity to present at each of the 30 2 day events. Fee.

SPONSORSHIP PARTNERSAll of the above and also has branding rights across the event. Fee.

AUDIT & MEASUREMENT

• This programme will support a full outcome measurement initiative.

• Baseline measurement of business health at beginning of programme

• End of programme measurement on key metrics: # of employees, turnover, export activity, R&D activity

• Analysis by sector, region, business size• Fully anonymized through trusted entity

FURTHER DISCUSSION

SMA program funding

Role of lead partners