June 2015 Issue

CONTENTS

•  Ineffective CSR Campaigns •  Innovative Public Awareness Campaigns •  Best Practices for CSR

THE “WE AGREE” CAMPAIGN 1.  

Chevron launched the

“We Agree” campaign to highlight the company’s

commitment to clean energy, and

the community.

THE DETAIL THEY CONVENIENTLY FORGOT:

It was spoofed. To say it backfired is an understatement. Lesson Learnt: Don’t underestimate the intelligence of the consumer.

KFC’S “BUCKET FOR THE CURE” CAMPAIGN

2.    

For each pink bucket of chicken purchased, KFC will donate 50 cents to fight breast cancer.

WHAT THEY ADVERTISED :

THE DETAIL THEY CONVENIENTLY

FORGOT:

Eating fatty foods

increases the risk of breast

cancer.

KFC launched the “Bucket for a Cure” campaign to improve its brand name as a socially responsible organization. Customers saw through the act. Lesson Learnt: Know what you can sell and what you can’t.

MODI’S “Clean India” Mission 3.    

WHAT THEY ADVERTISED :

Clean the streets, roads and

infrastructure of the country.

THE DETAIL THEY FORGOT TO ADD:

Only celebrities showed up to the party. They forgot to invite the public.

LESSON LEARNT:

All publicity and no work makes Jack a dumb boy.

INNOVATIVE PUBLIC AWARENESS CAMPAIGNS

ORGAN DONATION

PRESERVATION OF ENDANGERED SPECIES

ANTI-IGNORANCE

ANTI-SMOKING AWARENESS

CHILD ABUSE

1. Simple doesn’t mean stupid

2. Create measurable goals

3. Engage your stakeholders

4. Don’t mindlessly copy.

Know what works for

you.

5 NON PROFITS MAKING A WORLD OF DIFFERENCE

Provides assistance to children and  mothers in developing countries.

1. United Nations Children's Fund (UNICEF)

2. Human Rights Watch (HRW)

Advocacy on basic  human rights

3. WikiLeaks

   

Publishes secret information, and news leaks from

anonymous sources.

4. Greenpeace

Campaigns on world-wide environmental issues

5. Doctors Without Borders

Provides basic health  care to all people

I IMPACT INDIA SOCIAL IMPACT COMMUNICATION SOLUTION

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