1. ________ is visualized as a social process.(a) International marketing (b) Domestic marketing(c ) a & b (d) none of the aboveANS – (a)

2. ________ is not a characteristic of International marketing.(a) large volume of transactions (b) Exchange fluctuatuion risk(c) Less knowledge about parties credibility(d) none of the aboveANS – (d)

3. ________ refers to the location of various marketing activities throughout the world.

(a) Market configuration (b) Market Co-ordination(c) International marketing (d) ConfiscationANS – (a)

4. _______ stage of International Product cycle is also known as pioneering.(a) 0- Local innovation (b) 1- Overseas innovation(c) 3 – Maturity (d) none of the aboveANS – (b)

5. The promotional component which has more credibility is ________.(a) Advertising (b) Publicity(c) Sales promotion (d) SalesmanshipANS – (b)

6. Trade Promotion includes _________.(a) Trade fairs (b) Special discounts(c) Samples (d) Price offANS – (d)

7. Entry into international markets enable a firm to _______.(a) Improve its product (b) Reduce cost(c) Pick up a new product (d) all of the aboveANS – (d)

8. Demand for a product in domestic market is affected by _______.(a) Political factor (b) Cyclical factor(c) Environmental factor (d) all of the aboveANS – (b)

9. The major activities of global marketing are _________.(a) Market assessment (b) Product decision(c) Pricing decision (d) all of the aboveANS – (d)

10. The legal term of brand is ________.

(a) Trade Mark (b) brand(c) Product (d) CorporateANS – (a)

11.Colour and language are ________ driven factors driven to necessitate product modification.(a) political (b) Economical(c) cultural (d) geographicalANS – (c)

12. International firm generally adopts which pricing policy(a) standard pricing policy(b) two tiered policy(c) market pricing (d) all of the aboveANS – (d)

13. _______ occurs when a manufacturer with unsold inventories desire to get rid of distress and excess merchandise.

(a) reverse dumping (b) persistent dumping(c) redatory dumping (d) sporadic dumpingANS – (d)

14. The old name of public relations was(a) people relations (b) personal relation(c) publicity (d) none of the aboveANS – (c)

15. _____ is employed when a manufacturer develops an overseas channel

(a) direct selling (b) indirect selling(c) personal selling (d) global sellingANS – (a)

16. Logistics activities involve(a)Storage (b)handling(c)packing (d) all of the aboveANS – (d)

17. What form of transportation is usually used to transmit goods between US and Canada

(a) Airways (b) waterways(c) rail and road (d) all of the aboveANS – (c)

18. Which is the world’s most recognized brand(a) Coca Cola (b) Marlbaro(c) starbucks (d) GoogleANS – (d)

19. Due to various _____ and _______ reasons relationship between countries may keep on changing

(a) legal & economic (b) economic & social(c) economic & political (d) cultural & socialANS – (c)

20. Confiscation means that the government of a country takes over the ___ of the property of a firm.

(a) control (b) organization(c) Ownership (d) none of the aboveANS – (c)

21. Private entities are allowed to operate the confiscated or expropriated property in _______

(a) nationalization (b) domestication(c) expropriation (d) none of the aboveANS – (b)

22. The policies of the __________ government plays a very important role in the international political environment.

(a) social unrest (b) attitudes(c) Host (d) none of the aboveANS – (c)

23. ______ companies have to change their attitudes and beliefs(a) global (b) international(c) domestic (d) foreignANS – (d)

24. one simple and common way of sharing ownership is to form_____(a) Amalgamation (b) Absorption(c) Joint venture (d) none of the aboveANS – (c)

25. All democratic nations and most of the industrialized countries have the _____ type of government

(a) absolute (b) two party(c) parliamentary (d) none of the aboveANS – (c)

26. Example of two party (a) UK (b) USA(c)India (d) South AfricaANS – (a)

27. _______ provides the stability and continuity necessary for rapid growth

(a) two party (b) multi party

(c) single party (d) domesticANS – (c)

28. _______ is a system of economic organization featured by private ownership and use for the private profit of manmade and nature madeCapital(a) socialism (b) capitalism(c) Mixed economy (d) none of the aboveANS – (b)

28. If the government wants to protect the domestic industry, _____ restrictions are generally imposed

(a) Tax (b) market(c) import (d) PriceANS – (c)

29. _____ law system relies heavily on precedents and conventions(a) statute (b) dictatorship(c) common (d) none of the aboveANS – (c)

30. In _____ law system the main rules of the law are embodied in the legislative

(a) common (b) statute(c) dictatorship (d) none of the aboveANS – (b)

31._______ involves infringement of a patent or trade mark(a) Bribe (b) gift(c) brend copying (d) counterfeitingANS – (d)

31. International business environment is ____ as compared to the domestic environment

(a) Flexible (b) rigid(c) semi flexible (d) semi- figidANS – (b)

32. Foreign operations & the comparative business are sometimes used synonymously with _____

(a) globalization (b) foreign exchange(c) international business (d) exportsANS – (c)

33. Many companies expand their business in the global markets because of the ______- constraints faced by them in the domestic markets

(a) demand (b) supply(c) logistics (d) production

ANS – (a)

34. The ____ of companies also affect the decision of the companies to go global

(a) organization structure (b) size(c) objectives (d) nationalityANS – (d)

35. In licensing the licensee pays ______ to the licensor(a) commission (b) fees(c)interest (d) royaltyANS- (b)

36. ______ is the process in which the international firm supplies the management know how to the company in the foreign country

(a) contract manufacturing (b) business management(c)management contracting (d) franchisingANS – (c)

37. _______ is a for m of association which implies collaboration for more than a transistory period.

(a) franchising (b) licensing(c)joint venture (d) mergersANS – (C)

38. ________ in tariffs & other trade barriers in one of the latest scenarios of international business

(a)increase (b) decrease(c)uniformity (d) stagnationANS – (b)

39. International business environment is highly(a) predictable (b) certain(c)stable (d) uncertainANS – (d)

40. The growth potential in many foreign market is ___(a) standard (b) unusual(c)strong (d) vulnerableANS – (C)

41.The most traditional way of doing business internationally is(a) exporting (b) importing(c)marketing (d) advertisingANS – (a)

42. ___- is a form of international trade in which import of goods are paid for only export of goods instead of money payments

(a) strategic alliance (b) franchising(c) counter trade (d) management contractingANS – (c)

43. _______ is the method in which the company takes over a company in the foreign country

(a) merger (b) joint venture(c) acquisition (d) none of the aboveANS –(c)

44. _______ is a strategy in which a company contracts with firms in foreign countries to manufacture or assemble the product

(a) management contracting (b) licensing(c)contract manufacturing(d) none of the aboveANS – (c)

45. ______ represents a cross between exporting and manufacturing(a) Joint venture (b) assembly operations(c) franchising (d) none of the aboveANS – (b)