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© 2014 IBM Corporation
Cloud:Wachstumsmotor für Unternehmen
Christian Klezl
06. Mai 2014
2
Mobile
Cloud
Social
Internet of Things
Analytics
© 2014 IBM Corporation
IBM believes that Cloud, combined with Analytics, Mobile and Social leads to what IBM calls “The Era of Smart.”
1980 2000
Mainframe
2020
PC
Internet
Web 2.0
1
2
3Web 3.0Eras of IT Deployment (Illustrative)
Mobile & Wireless “Things”Sensors, Phones, Tablets, etc.
Cloud
Social
Analytics Big Data
DataCollected and StoredMobile
The EraOf
“Smart”
Eras of IT Deployment (Illustrative)
Co
mp
utin
g P
latf
orm
Ge
ne
ratio
ns
IBM HorizonWatch: Technology Trends To Watch In 20144
© 2014 IBM Corporation
CEOs identify technology as the most important external force impacting their organizations.
5IBM CEO Study, 2004-2013
Technology Factors
2004 201220102006 2008 2013
2 222 2 2
3 333 3 3
4 444 4 4
5 555 5 5
6 666 6 6
7 777 7 7
8 888 8 8
9 999 9 9
1 111 1 1
Market Factors
Macro-economic Factors
People Skills
Regulatory Concerns
Socio-economic Factors
Globalization
Environmental Issues
Geopolitical Factors
© 2014 IBM Corporation
Cloud is redefining technology, business and entire industries We are at an inflection point.
6
Mobile customer targeting
Card swipe in one store attracts coupons from nearby store—resulting in
109% incremental sales lift
Just-in-time maintenance
Fast Big Data analysis
Global aircraft engine manufacturer increases service revenue by
12%
Global stock exchange cuts response times of market surveillance algorithms by
99% 35%
in one year using real-time monitoring and proactive fault detection
while lowering IT resources by
using a big data analysis platform.
© 2014 IBM Corporation
Enabling innovation through optimization.
7
CRM HR
DB ERP
Drives Investment
Systems of Record
Optimize IT infrastructure,
data and processes
Drives NeedSystems
of Engageme
ntKnowledge
Sharing Engagement
Models Anywhere, Anytime
New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients.
SocialMobile
More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures.
To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.
© 2014 IBM Corporation
Pacesetters use cloud to achieve more than cost savings and scalability.
8
They use it to gain competitive advantage.
Cloud aggregates services and application intelligence for fine-tuning of the customer experience.
Cloud provides access to analytics that enable targeted marketing based on customer preferences.
Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices.
136% more likely to use cloud to reinvent customer relationships
Strategic reinvention
170% more likely to use analytics extensively via cloud to derive insights
Better decisions
79% more likely to rely
on cloud to locate and leverage expertise anywhere in ecosystem
Deeper collaboration
© 2014 IBM Corporation
Your cloud strategy is your business strategy.
Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes.
With so much at stake, you don't want just any cloud…
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.
2xthe revenue growth
Almost
2.5x higher gross profit growth than peers
Nearly
9
© 2014 IBM Corporation
The cloud you need…
10
Aligns your business and technology goals for better outcomes
The right mix of public, private or hybrid to best support your current and future needs.
IBM Cloud powers
270,000more websites than Amazon
IBM lets you run your most demanding apps on
dedicated serverswithout the disruptions of a solely shared environment
IBM Cloud speeds service delivery from
Weeks to minutesImproving time to value for clients
Gives access to, and advantage from, market leading applications
Is not only cost effective, but open, reliable, and secure
Not just any infrastructure. One that lets you realize value faster, without unnecessary risks.
Improve time-to-market, economics, and competitive advantage.
24 of the top 25Fortune 500 companiestrust the IBM Cloud
1000sof Business & IT applications – as SaaS or on IaaS – growing daily
© 2014 IBM Corporation
Cloud helps deliver a number of powerful business outcomes
11
Strategically reinvent customer relationships
Share expertise among customers, employees and partners
Speed delivery of new products and services
Enable new business strategies
Transform responsiveness of IT infrastructure and development
Access new services that improve business processes
© 2014 IBM Corporation
You need a partner that’s helped tens of thousands of clients to…
12
Think it.Strategize how to use cloud to drive revenue growth and efficiencies.
Build it.Build and run your private or hybrid cloud.
Tap into it.Utilize cloud services delivered from IBM SmartCloud.
© 2014 IBM Corporation
Think about a partner that can help you understand and address your business challenges.
13
Pioneer in thought leadership with 120,000 consultants in over 170 countries
Leader in business and strategy consulting and an unmatched software portfolio
Nobel Prize-winner for innovation and research
Unrivaled expertise and capabilities
Proven transformation success
100+ years of breakthrough research
and innovation
IBM offers you
Map out your business challenges and objectives
Identify opportunities for innovation and growth
Develop a road map with specific action points
1.2.
3.
© 2014 IBM Corporation
Are you thinking about the right questions?
14
How can I improve customer relationships
and differentiate from competitors?
Think it.Strategize how to use cloud to drive revenue growth and efficiencies.
How can I extend and improve collaboration with my ecosystem?
How can I drive innovation in the value I bring to my customers?
How do I leverage Cloud to optimize my organization and business processes?
How do I transform my IT environment to support my business objectives?
© 2014 IBM Corporation
Build a cloud that’s customized for you. Dynamic Hybrid is the future.
15
Private Cloud & IT
Benefits:• Fully customizable• Robust management• Secure by design
Best of both worlds. Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Benefits:• Low entry cost• Pay-per-use• Highly elastic
Dynamic Hybrid
Public Cloud
Hybrid Cloud+
© 2014 IBM Corporation
Tap into innovation with unmatched performance, flexibility and breadth, complete control.
16
Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer.
Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform.
Managed cloud servicesIBM SmartCloud Enterprise+
A unified platform with common management and programming interfaces.
Choice& control
Security Availability
13Data
Centers
17Network
Locations
Data Center Ops
© 2014 IBM Corporation
Create apps fast and enhance business innovation.
17 Source: Bain Cloud Platforms Survey, May 2013
Leaders in Application Development value the strategic impact PaaS can haveon their DevOps capabilities.
45% of organizations have shifted to IT project manager and systems architects as primary decision makers
60%of development projects use cloud services once a developer adopts cloud
Mobile, Big Data, M2M
are the primary use cases for developers using cloud platforms
App Development
© 2014 IBM Corporation18
Line of Business
Accelerate your innovation
Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM.
Accelerate business process innovation
Deliver business analytics at point of impact
Connect people with collaborative business networks
Tap into it. More than 100 SaaS applications.
© 2014 IBM Corporation
BPaaS solutions let you accelerate business process innovation with security, availability, and elasticity.
19
Reinvent business operations with Business Process Management tools
Leverage industry vertical solutions
Improve speed by sourcing business process expertise
• IBM Blueworks Live
• IBM Business Process Manager
Ready-to-use market-leading solutions let you collaborate, capture process knowledge, and improve your business in under 48 hours.
• IBM SmartCloud Service Delivery for electronics
• IBM Panorama
Industry expertise and experience to help you set policies, load data, and customize your ready-to-use applications.
• IBM GPS – order tocash with AR Collect
• IBM Payment Systems
• IBM GPS – recruitment process outsourcingwith Kenexa
On-premise expertise, insights, analytics, and best-practices to improve business processes and drive value.
Line of Business
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help clients achieve powerful business outcomes with cloud solutions.
20
Infrastructureas a Service
Utilize cloud services delivered from the IBM Cloud.
Business Processas a Service
Softwareas a Service
Platformas a Service
Build and run your private or hybrid cloud.
Hybrid Cloud Technologies
Expert Integrated Systems
Cloud Platform Technologies
Cloud Infrastructure Technologies
Strategize how to use cloud to drive savings and revenue growth.
Cloud Security Services
Cloud Strategy and Design
Cloud Implementation
Cloud Migration Services
© 2014 IBM Corporation
We are investing to expand our global footprint opening 15 new data centers worldwide in 2014 with more to come in 2015.
21
40 data centers in 15 countries and 5 continents • 2014 New Data Centers: China, Washington, D.C.,
London, Hong Kong, Japan, India, Canada, Mexico City, Dallas
• 2015 New Data Centers: Middle East and Africa in 2015.
IBM Press Release January 17th 2014
© 2014 IBM Corporation
Recent cloud acquisitions are helping to rapidly grow our capabilities.
22
Public. Private. Dynamic Hybrid.
BusinessProcessas a Service
Softwareas a Service
Platformas a Service
Infrastructureas a Service
Think it. Build it. Tap into it.
© 2014 IBM Corporation
Think it. Build it. Tap into it.Like these Pacesetters, IBM experts can help you define the optimal way to integrate cloud into your business.
23
1/10th costof traditional services while reducing processing times from days to instantaneously.
Creating a super-fast, scalable financial transaction service for midsize and enterprise clients, they only paid…
20% fastercycle time for new product introductions and improved information exchange.
Implementing a secure social extranet to test pricing and launch concepts delivered…
$1.5M savedper year in school and kindergarten operations and labor costs.
Implementing a clear strategy execution roadmap resulted in…
© 2014 IBM Corporation
Confidently realize the benefits of cloud: Speed. Empowerment. Economics.
24
Think it.Strategize how to use cloud to drive revenue growth and efficiencies.
Build it.Build and run your private or hybrid cloud.
Tap into it.Utilize cloud services delivered from IBM SmartCloud.
Exciting and disruptive: The Era of “Smart”
Cloud Strategy = Business Strategy
Dynamic Cloud requires a comprehensive portfolio
Expect security, scalability, openness and enterprise-grade
Kick-start your growth engine – now!
© 2014 IBM Corporation
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help you achieve those powerful business outcomes, no matter where your entry point is.
26
Development
& DevOps
Big Data & AnalyticsSecurityMobile
Business Processas a Service
Automating Business Innovation
Marketplace of High Value Consumable Business Applications
Rapid App Development through Composable and Integrated PlatformBuilt using open standards
Enterprise Class, Optimized InfrastructureBuilt using open standards
Integration
Traditional Workloads
Integration/ API Mgmt
Compute Storage Networking
Business Processes
Procurement
Payment Processing Help Desk Accountin
gRecruiting
Commerce
SupplyChain Analytics
Talent Manageme
nt
Collaboration
IT Manageme
ntMarketingSoftware
as a Service
Platformas a Service
Infrastructureas a Service
Think it. Build it. Tap into it.
Public. Private. Dynamic Hybrid.