Sandra Ng, GVP ICT Practice

Asia/Pacific

sng@idc.com

Predictions mini-webcast for tech buyers

Asia/Pacific = AP excludes Japan; Doc# AP243802 on www.idc.com

The Growth Pursuit in a Deceleration Era

The significance of the 3rd platform

2

The “death” of BYOD, the birth of CYOD

3 Source: Refer in document as “BYOD as an enterprise mobility strategy is dead”; Bring your own device vs. choose your own dev ice; IDC

Asia/Pacific Mobility Pillar, 2013 (preliminary) – CYOD includes corporate liable

1

BYOD-led CYOD-led

Customer segmentations redefined

4 Source: Refer in document as “A market of millions to millions of markets” – One-to-One marketing will be redefined to become socially and

contextually aware”; IDC IT Buyer Experience Survey: Accelerating the New Buyer's Journey, 2012 ; IDC Asia/Pacific Big Data A nalytics

Survey, 2013

A market of millions to

millions of markets.

2014 will be the year

of methodologies,

tools and targeted

apps

45% of buying decisions are made before the sales even says hi

From 360 to 365 customer view

User-generated text are captured by 68% of organizations

2

CMO+CIO

4-pillar call-outs

5 Source: IDC Asia/Pacific 4-Pillar Practice, 2013

Cloud orchestration

and customization are

key for enterprises

Phablets, an

emerging market form

factor; ‘large-screen

phablets’ for non-

carpeted and tablets

for carpeted

workplace

Social collaboration is

the next UC,

consumed as-a-

service and in

business app

Customer

engagement is #1

use case

Cloud will have the

most diverse

commercial models in

the marketplace

Gamification from

consumer to business

Social business is

more relevant now:

collaboration and

CMO+CIO

Talent gap (business

analysts and data

scientists) will limit

project scale

Local vs. global, the

new battlefield

The rise of mobile

strategists and app

lifecycle management

Contextual +

locational-based

intelligence will

disrupt industries

Data/insights

exchanges will

emerge, data privacy

rules permitting

Industries in disruption

6

Hospitality and tourism

Healthcare and wellness

Retail and CPG

Manufacturing Telecom and

service provider Media and

broadcasting

Energy and resources

Banking and insurance

Public services

Hyper-consumerization is just a click away

7 Source: Refer in document as “xCommerce boom will give rise to new consumption models and industries”; IDC NMMM 2H 2013v prel iminary

(APeJ data); Data in US$ millions

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

2012 2013 2014 2017

B2C xCommerce (US$M)

6% 10%

13%

25%

% = xCommerce transacted via mobile

5

Connected intelligence, everywhere

8 Source: Refer in document as “Dynamic IoT solutions and business models will emerge, fundamentally changing life for businesses and

consumers alike”

7

Asia/Pacific 2014 top 10 ICT predictions

9

The “death” of BYOD, the birth

of CYOD

Customer segmentations

redefined

The fine line between

privacy and context

The big beginning of

analytics-as-a-service

Let’s prosper together

Connected intelligence, everywhere

Service provider of the

future

Hyper-consumerizat-

ion is just a click away

New workloads define

SDDC/SDN

The new benchmark in

IT failures

TOP

10

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