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http://idcee.org/p/ralf-wenzel-foodpanda/ Ralf Wenzel participated in the IDCEE 2013 Panel "Online food delivery business: What are the key success factors and potential for growth in the CEE market?" Before becoming global CEO of Foodpanda, Ralf Wenzel held the position as the Group Chief Operating Officer at Skrill Holdings that operates the online payment system Skrill/Moneybookers. Prior to that, Wenzel was the Senior Vice-President Sales & Business Development at Jamba/Jamster as part of NewsCorp/VeriSign. Wenzel holds a degree in computer science from Berlin University. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/
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Foodpanda - Introduction
IDCEE | October 2013
Business Model Overview
Foodpanda is a global online food ordering marketplace
2
End Customers Restaurant Partners
Online Food Ordering Marketplace
3 Food Delivery
1 Order Placement
$$$
2 Delivery Details
Opportunities Along the Food Takeaway Value Chain
Foodpanda focuses on the highly automatable & scalable part of the food takeaway value chain
Foodpanda acts as an information broker between consumers and restaurantsFoodpanda acts as an information broker between consumers and restaurants
FocusFocus
OpportunityOpportunity
Value ChainValue Chain
Degree of Automation
Degree of Automation
Food
Preparation Of Food
Order
Create, Manage and Transfer Orders Deliver On Time
Delivery
Low High Low
Convenient Food, High Value Food Related Articles
Lead GenerationWhite Label
Enabler To Increase Portfolio Of AAA Brands
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Strong presence in 29 countries
Strong focus on emerging markets: 500 people in 29 countries
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Market Opportunity
Foodpanda builds on the channel switch from offline to online food ordering
Target Market Population
3.0bn+ PeopleTargeting the financially able consumers in five strongly emerging regions
Biggest competitor: Offline orderingBiggest competitor: Offline ordering
Market Volume
$50bn+Potential annual order volume in the five emerging target regions (est.)
Online Food Ordering Market Share
<1%Strong indicators for untapped market potential of this business model
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Impressions
Thank you
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